Category: Global
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Sydney, Australia – Amplify, the global creative agency specialising in experience, entertainment, and culture, has strengthened its APAC creative leadership with a series of senior appointments, including Jordan Dale as its first global creative director. Relocating from Amplify’s London hub to Sydney,...
Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them. The campaign debuted during Super Bowl LX with a new commercial...
United States – Nike has reintroduced ‘All Conditions Gear’ (ACG), a dedicated outdoor-performance brand aimed at athletes engaged in trail running, hiking, and other outdoor exploration. The brand’s relaunch follows more than four decades of serving adventurous athletes globally. “This is a defining...
Hong Kong – Blooming Talk, the mobile fan communication platform, has deepened its partnership with Tencent Cloud to transform global artist-fan interactions, enabling real-time engagement across markets. With fans increasingly expecting instant and meaningful digital interactions, Blooming Talk has...
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
While brought together under this umbrella, the agencies are expected to continue operating independently, with their individual brands remaining in the market.
South Korea – Lezhin Entertainment, the South Korean digital content company behind the webtoon and comics platform Lezhin Comics, has officially launched ‘Lezhin Snack’, a new global short-form drama platform. The launch marks a step in the company’s broader effort to extend its intellectual property...
A key defining term that the report highlighted is ‘dystoptimism’, a coined term that notes that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions,
