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Category: Global

SK-II-Forsman-&-Bodenfors-Singapore-Campaign
SK-II’s latest global campaign a movement to empower Tokyo-based women entrepreneurs
Posted on June 22, 2021
by Teddy Cambosa
Said SK-II campaign has been made by creative agency Forsman & Bodenfors Singapore as part of its #ChangeDestiny film series.
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MSL-Group-Onclusive-PR-Partnership-Global
MSL to onboard Onclusive’s PR analytics tech for all global clients
Posted on June 18, 2021
by Teddy Cambosa
Previously only available to US clients, the PR Attribution software by Onclusive will be now available across global clients of MSL.
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Xandr Shaping the Future of Identity
Adtech platform Xandr launches an industry guide for the cookieless future
Posted on June 17, 2021
by Kathleen Murata
AT&T's adtech platform Xandr has released an industry guide, which aims to prepare advertisers and publishers for a cookieless future.
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glenn cole the one club
The One Club names 72andSunny’s Glenn Cole as new board chairman
Posted on June 11, 2021
by Kathleen Murata
Glenn Cole takes helm as the new board chairman of The One Club for Creativity, alongside new vice-chair Pum Lefebure.
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tiktok #creativekindness campaign
TikTok’s new #CreateKindness campaign to further awareness on online bullying
Posted on June 10, 2021
by Kathleen Murata
TikTok urges its users to maintain a welcoming online environment via its new global campaign called #CreateKindness.
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COLGATE SONIC BRANDING MASSIVEMUSIC
LISTEN: What does Colgate’s first-ever global sonic branding sound like?
Posted on June 9, 2021
by MARKETECH APAC
Find out what has been Colgate's biggest inspiration in creating its first-ever global sonic branding.
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Edelman-Trust-Institute-Global-Communication-Launch
Global PR firm Edelman launches new global center for ‘trust’ studies
Posted on June 9, 2021
by Teddy Cambosa
The Edelman Trust Institute strengthens the firm's vision to focus on customer trust-centric studies across various disciplines, such as businesses and academia.
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Samsung-Virtual-Assistant-Cheil-Worldwide
‘Rejected-turned-viral’: Samsung’s virtual assistant linked to Cheil Worldwide
Posted on June 4, 2021
by Teddy Cambosa
Cheil Worldwide, which is incidentally under the Samsung Group, worked with Lightfarm Studios previously for this project.
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KODAK Lens X Lion & Lion (1)
Lion & Lion tapped by KODAK Lens for global social comms
Posted on June 4, 2021
by MARKETECH APAC
The Singapore arm of the agency is tasked to raise KODAK Lens' brand awareness and to increase its engagement with target consumers.
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Criteor-Global-Brand-Revamp-Adtech
Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet
Posted on June 4, 2021
by Teddy Cambosa
The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.
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