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Category: Global

Quantcast launches brand advertising solutions suite for digital marketers
Quantcast launches brand advertising solutions suite for digital marketers
Posted on June 30, 2022
by Teddy Cambosa
Quantcast's brand advertising solutions is catered for digital marketers who demand more from their brand advertising. 
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Airbnb’s ban on parties is now permanent
Airbnb’s ban on parties is now permanent
Posted on June 29, 2022
by Teddy Cambosa
The party ban of Airbnb also includes disruptive parties and events that will continue to be prohibited.
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ANA-LIONS-WARC
ANA ties with WARC, LIONS to launch global business practice to 'crack the code of creative effectiveness'
Posted on June 28, 2022
by Kathleen Murata
The ANA's partnership with WARC and LIONS seeks to launch a project that addresses both the culture of effectiveness within organisations.
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Netflix layoffs 300 staffers amidst falling revenue growth
Netflix lays off 300 staffers amidst falling revenue growth
Posted on June 27, 2022
by Teddy Cambosa
In total, Netflix has already laid off 450 staff members following weak revenue performance.
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The exception: Hearing from a Russian global brand in a sea of corporate boycotts
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Posted on June 27, 2022
by MARKETECH APAC
We've been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.
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Hivestack-Benjamin-Abbatiello
Hivestack welcomes Benjamin Abbatiello as new global SVP of publisher solutions
Posted on June 24, 2022
by Kathleen Murata
In his new role, Benjamin Abbatiello will be responsible for driving Hivestack’s global publisher solutions division.
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Mastercard unveils first-ever music album as part of sonic brand journey
Mastercard unveils first-ever music album as part of sonic brand journey
Posted on June 24, 2022
by Teddy Cambosa
The 'Priceless' music album by Mastercard incorporates the recognisable melody of Mastercard’s brand sound.
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Havas Group - Alberto
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
Posted on June 23, 2022
by MARKETECH APAC
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
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Here are the APAC winners at the Cannes Lions 2022 so far
Here are the APAC winners at the Cannes Lions 2022 so far
Posted on June 22, 2022
by Teddy Cambosa
Here are the latest APAC winners at Cannes Lions 2022 for day one and day two.
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Wunderman Thompson meta
Wunderman Thompson launches beach metaverse activation to mark the start of Cannes
Posted on June 22, 2022
by MARKETECH APAC
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together with the metaverse platform, Odyssey. The virtual beach would allow people from all over the world to experience the agency’s unique...
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