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Category: Global

Audible names Wavemaker as agency of record for paid media
Audible names Wavemaker as agency of record for paid media
Posted on May 26, 2022
by Teddy Cambosa
Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.
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Hivestack, Yahoo partnership
Hivestack, Yahoo announce strategic tie-up for global DOOH efforts
Posted on May 26, 2022
by Teddy Cambosa
The partnership will connect their industry-leading technologies, and enable programmatic DOOH cross-channel media campaigns on a worldwide scale.
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WooCommerce unveils new extension 'TikTok for WooCommerce'
WooCommerce unveils new extension 'TikTok for WooCommerce'
Posted on May 26, 2022
by Teddy Cambosa
WooCommerce' new extension allows merchants to sync their catalogue to TikTok and promote their products via ads to its one billion active global users.
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toys"r"us-latest-marketing-campaign-takes-mascot-geoffrey-on-a-world-tour
Toys"R"Us latest marketing campaign takes mascot Geoffrey on a world tour
Posted on May 26, 2022
by Teddy Cambosa
The latest campaign will serve as the cornerstone in a series of several global brand initiatives and the formation of the Toys"R"Us Kids World Council which will launch in 2023.
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PubMaticc
PubMatic launches integrated platform ‘Connect’ to streamline data activation on the Sell-Side
Posted on May 25, 2022
by MARKETECH APAC
Connect unites a portfolio of addressability solutions that PubMatic has developed over the past few years into a single platform.
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OCTANE AI
Data marketing platform Octane AI announces new C-Suite
Posted on May 24, 2022
by MARKETECH APAC
Both strategic appointments will help guide Octane AI as the company prepares to make its leading zero-party data software more accessible.
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Starbucks officially exits Russia
Starbucks officially exits from Russia, closing off 130 licensed branches
Posted on May 24, 2022
by Teddy Cambosa
Starbucks follows as the next big brand to exit the country amidst its invasion of Ukraine.
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Havas Health & You appoints Dan Rubin as president of Havas Health +
Havas Health & You appoints Dan Rubin as president of Havas Health +
Posted on May 23, 2022
by MARKETECH APAC
Rubin will be working closely with the global executive leadership and the existing president and CCO Allison Ceraso to “shape the future vision” for Havas Health +, a fully integrated experience agency on the rise.
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LEGO’s latest campaign showcases kid’s freedom to build and play with imagination
LEGO’s latest campaign showcases kid’s freedom to build and play with imagination
Posted on May 23, 2022
by Teddy Cambosa
The campaign, conceptualised by the GREY collective, showcases how LEGO cars can offer a very unique form of play that enables kids to imagine.
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Getty Images launches NFT marketplace with Candy Digital
Getty Images launches NFT marketplace with Candy Digital
Posted on May 19, 2022
by Teddy Cambosa
Both companies will collaborate and develop a diverse portfolio of NFT products and collections derived from Getty Images’ extensive library of more than 465 million images.
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