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Category: Global

Dentsu Creative
dentsu international launches new global creative network, ‘Dentsu Creative’
Posted on June 21, 2022
by Kathleen Murata
'Dentsu Creative' by dentsu international seeks to transform brands and businesses through the lens of modern creativity.
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R3 acquires advertising intelligence platform Adbrands
R3 acquires advertising intelligence platform Adbrands
Posted on June 20, 2022
by Teddy Cambosa
R3 will maintain Adbrands’ ‘Company Profiles’ which examines the business records, geographic strength, and comparative performance of holding companies and key agencies.
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Meet Leon: Publicis’ newly-appointed chief metaverse officer
Meet Leon: Publicis’ newly-appointed chief metaverse officer
Posted on June 17, 2022
by Teddy Cambosa
Global advertising agency company Publicis Groupe has unveiled its new avatar interface named Leon, and appointed him as its chief metaverse officer.
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Shutterstock Studios expands into documentary filmmaking
Shutterstock Studios expands into documentary filmmaking
Posted on June 17, 2022
by Teddy Cambosa
Shutterstock's creative and production arm, Shutterstock Studios, has announced its jump into long and short-form documentary filmmaking.
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PubMatic-Renewable-Energy-Global-Data-Centres
PubMatic’s global data centres now fully run using renewable energy
Posted on June 17, 2022
by Kathleen Murata
It has invested in wind and solar power annually to account for every unit of electricity used across its global data centre operations.
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Hivestack announces official membership at Prebid.org
Hivestack announces official membership at Prebid.org
Posted on June 17, 2022
by Teddy Cambosa
Through the Prebid.org membership, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH.
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The One Club mints NFTs for special awards winners
The One Club mints NFTs for special awards winners 
Posted on June 16, 2022
by Teddy Cambosa
The One Club NFTs are minted on the VAST platform, which is powered by Polygon.
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Adobe (1)
Adobe advances Metaverse with new 3D and immersive experiences updates
Posted on June 15, 2022
by MARKETECH APAC
Adobe Research, an organisation with research scientists, engineers, artists, and designers who shape experimental ideas into innovative technologies, today previewed research projects designed to power future Metaverse experiences.
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Teads-and-Havas-Media-Group-Project-Trinity-1
Teads, Havas Media Group release research on link between content engagement, ad attention
Posted on June 14, 2022
by Kathleen Murata
The research found that ads placed in the centre of the screen on mobile received 25% more attention than ads on the side of the screen.
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CleverTap completes acquisition of customer engagement platform Leanplum
CleverTap completes acquisition of customer engagement platform Leanplum
Posted on June 14, 2022
by Teddy Cambosa
Through the Leanplum acquisition, CleverTap will combine the product stack of both organisations and extend its solutions and technology globally.
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