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Category: Featured

Amazon’s new wave of layoffs affects 18,000 employees
Amazon’s new wave of layoffs affects 18,000 employees
Posted on January 6, 2023
by Teddy Cambosa
Majority of the roles impacted will be under the company’s physical store Amazon Store, as well as from their people, experience, and technology (PXT) organisation.
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The-Works
The Works appoints customer engagement lead, strategist
Posted on January 6, 2023
by Maureen Basa
McGinness joins The Works from Oracle CX Consulting, while Henderson is elevated to strategist after joining the agency as junior strategist in 2021.
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Havas Media nabs Decathlon SG’s media mandate
Havas Media nabs Decathlon SG’s media mandate
Posted on January 6, 2023
by Teddy Cambosa
Through the mandate, the agency will be handling a slew of works, including integrated media planning and buying duties across traditional and digital channels.
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Paper Moose’s humorous 8-bit mobile game highlights importance of purpose-led advertising
Paper Moose’s humorous 8-bit mobile game highlights importance of purpose-led advertising
Posted on January 5, 2023
by Maureen Basa
Paper Moose’s ‘The Wild West of Purpose’ is also targeted at reducing carbon footprints and staying clear of greenwashing and emissions.
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H&M launches new immersive gaming experience on Roblox
H&M launches new immersive gaming experience on Roblox
Posted on January 5, 2023
by Teddy Cambosa
Loooptopia lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar.
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Flash Coffee announces brand partnership with OATSIDE
Flash Coffee announces brand partnership with OATSIDE
Posted on January 5, 2023
by Teddy Cambosa
The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January.
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Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Posted on January 5, 2023
by Maureen Basa
In her new role, Renton will be bringing her expertise in integrated marketing campaigns, digital marketing, new business, and events.
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Howatson+Company’s CCO Levi Slavin exits agency, joins start-up Ironclad Co.
Howatson+Company’s CCO Levi Slavin exits agency, joins start-up Ironclad Co.
Posted on January 4, 2023
by Maureen Basa
Levi Slavin will be joining The Ironclad Pan Company as its CCO, bringing with him more than 20 years of creative industry experience.
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Daniel Hagmeijer moves to MAP Active as chief marketing officer
Daniel Hagmeijer moves to MAP Active as chief marketing officer
Posted on January 4, 2023
by Teddy Cambosa
In his new role at MAP Active, he will be responsible for overseeing the marketing of the retail group. Some of the brands he will be handling include Converse, Lego, New Balance, among others.
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HK telco SmarTone appoints Renee Sin as GM of branding, integrated marketing
HK telco SmarTone appoints Renee Sin as GM of branding, integrated marketing
Posted on January 4, 2023
by Maureen Basa
Renee Sin will be handling SmarTone’s branding, integrated marketing, loyalty, CRM, store concept, and visual merchandising.
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