Category: Featured
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
Top women marketers in APAC in the field of Marketing, Agency, Platforms, SME, and Tech were recognised and celebrated at the first-ever Empowered Women Awards 2023.
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
Titled ‘Programmable Email: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion of SEA marketing leaders sharing their insights and tips for marketers in executing click-worthy programmable email marketing strategies.
Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units.
Singapore – The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have missed out on previous waves of pop culture, such as K-culture and gaming & esports, a new opportunity has emerged to...
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
In addition to showcasing a glimpse of the ‘from farm to table’ process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers.
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