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Category: Featured

MARKETECH-PHOTOS
MARKETECH APAC partners with Adobe to launch complimentary workshop exploring what's next in marketing with generative AI
Posted on January 17, 2024
by Aliza Carmona
In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new...
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Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Posted on January 15, 2024
by Teddy Cambosa
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
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This webinar will teach marketers how to transform customer engagement into a strategic asset
This webinar will teach marketers how to transform customer engagement into a strategic asset
Posted on January 11, 2024
by Teddy Cambosa
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
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MARKETECH APAC officially announces first roster of speakers for “What’s NEXT 2024” conferences in SG, PH
MARKETECH APAC officially announces first roster of speakers for “What’s NEXT 2024” conferences in SG, PH
Posted on January 4, 2024
by Teddy Cambosa
MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.
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Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Posted on January 3, 2024
by Teddy Cambosa
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
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How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
Posted on December 22, 2023
by Teddy Cambosa
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
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TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
Posted on December 11, 2023
by Teddy Cambosa
In an official statement, both entities have said that this arrangement will allow both TikTok and GoTo to each serve Indonesian consumers and MSMEs more comprehensively.
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CleverTap joins as Gold Sponsor for “What’s NEXT in Marketing” conference in MY; to spearhead discussion on customer lifetime value
CleverTap joins as Gold Sponsor for “What’s NEXT in Marketing” conference in MY; to spearhead discussion on customer lifetime value
Posted on December 1, 2023
by Teddy Cambosa
Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty...
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Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Posted on November 30, 2023
by Teddy Cambosa
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
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NewWNCONF
MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines
Posted on November 3, 2023
by Teddy Cambosa
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
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