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Category: Featured

Maserati MY taps Aforemention to localize global campaign
Maserati MY taps Aforemention to localize global campaign
Posted on October 21, 2021
by MARKETECH APAC
Aforemention will be localizing the 'Brutal Beauty' campaign in Malaysia which is Maserati's global awareness campaign for the new Levante SUV.
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WL Funding
Wondrlab raises US$7m to bolster martech growth
Posted on October 21, 2021
by Jean Cabico
The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, and digital tech partner Prodapt Holdings.
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ASCI-GenderNext-Study-Women-Depiction-Advertising
India’s ad watchdog launches new probe on female representation in advertising
Posted on October 21, 2021
by Teddy Cambosa
The GenderNext study from ASCI and Futurebrands aids to help brands create meaningful campaigns that speak of women empowerment.
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Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios
Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios
Posted on October 21, 2021
by MARKETECH APAC
They are a total of seven broadcast studios for live commerce designed to specifically cater to today's top product categories.
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TBWA Sydney
TBWA\Sydney unveils new leadership promotions
Posted on October 21, 2021
by Jean Cabico
The two new promotions by TBWA\Sydney include Nitsa Lotus, the new chief growth officer, and Tanya Vragalis, the new managing director.
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Zendesk-CX-Strategy-Investment-APAC-Report
APAC businesses investing in CX 10x more likely to build resilience amid pandemic
Posted on October 21, 2021
by Teddy Cambosa
The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.
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Kingdom-Digital-Kyochon-Social-Media-Mandate (1)
Kingdom Digital tapped by KyoChon for social media duties
Posted on October 20, 2021
by Teddy Cambosa
Kingdom Digital's first duty as Kyochon's agency include promoting the chicken chain's new meat-free food items.
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UNLOOP THE LOOP
Bajaj Allianz General Insurance partners with WATConsult to promote mental health awareness in new ‘Unloop the Loop’ campaign
Posted on October 20, 2021
by Jean Cabico
The campaign by Bajaj Allianz General Insurance leads audiences to a downloadable kit that facilitates mental health-related conversations.
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Finder-Black-Friday-Sale-Survey-Singapore
SG adults will shop during Black Friday sales—only if the price is right
Posted on October 20, 2021
by Teddy Cambosa
Finder also notes that the younger generation are the most likely to shop during sale drops, regardless of the slashed discounts.
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Snap-Arcadia-Creative-Studio-AR-Launch
Snapchat’s parent company launches Arcadia, creative studio for branded AR
Posted on October 20, 2021
by Teddy Cambosa
Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
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