Category: Featured
Global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these...
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond.
MARKETECH APAC is proud to announce the launch of its inaugural “Marketing Technology Awards” aiming to recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community.
For MARKETECH APAC’s third Milestone Series article, we spoke with Peggy Koh, vice president of growth partnerships for SEA and Greater China at Adzymic, to share one of her greatest milestones — rising to her current position today to sharpen the company’s focus on SEA as its key region driving gro...
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
Digimind also noted that a significant portion, approximately 20%, of recent Twitter conversations related to Starbucks reflects a noteworthy sentiment of dissatisfaction, prominently featuring the term 'boycott.'
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