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Category: ANZ

How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Posted on September 8, 2023
by Teddy Cambosa
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
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Sydney FC taps Storyblok to build digital experiences to reignite fan enthusiasm
Sydney FC taps Storyblok to build digital experiences to reignite fan enthusiasm
Posted on September 7, 2023
by Teddy Cambosa
Sydney FC only planned to use the website for the initial return to the stadium, but after seeing this success and experiencing how easy and cost-effective it is to manage content with Storyblok, they decided to continue using it as their primary membership hub.
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Outbrain promotes Yury Glikin to role of commercial director for ANZ
Posted on September 6, 2023
by Teddy Cambosa
Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain's clients with better service, this transformation entails improving Outbrain's technological infrastructure and value proposition in partnership with agencies. 
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Simon Wassef rejoins Clemenger BBDO as new chief strategy and experience officer to expand CX offering
Posted on September 6, 2023
by Aliza Carmona
Clemenger BBDO, an Australian creative company, has announced the appointment of Simon Wassef as chief strategy and experience officer to expand the agency’s existing CX capabilities and offering.
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Qantas CEO Alan Joyce steps down amidst AU competition watchdog’s legal filings
Qantas CEO Alan Joyce steps down amidst AU competition watchdog’s legal filings
Posted on September 5, 2023
by Teddy Cambosa
According to a press statement from Qantas, Joyce will be replaced by Vanessa Hudson, who now takes the role of managing director and group CEO for the airline. This takes effect on September 6 this year.
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whiteGREY appoints Nerida Murphy to role of design director
whiteGREY appoints Nerida Murphy to role of design director
Posted on September 5, 2023
by Teddy Cambosa
In addition, she has worked on some of Australia’s most iconic brands, including Optus where she successfully led a team of designers, writers and strategists as the brand evolved from a telco into an entertainment provider.
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Initiative expands retail portfolio with Fantastic Furniture media mandate
Initiative expands retail portfolio with Fantastic Furniture media mandate
Posted on September 5, 2023
by Teddy Cambosa
Through this appointment,  Initiative is tasked with all of Fantastic Furniture’s national and local broadcast media planning & buying, print, outdoor, radio, press, magazines, cinema, and BVOD. 
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DOOH marketplace VIOOH announces new senior hires for ANZ
Posted on September 5, 2023
by Aliza Carmona
Global digital out-of-home (OOH) marketplace VIOOH has announced new hires for its newly created commercial roles in Australia and New Zealand, with Ryan Sullivan as partnerships director and Mitchell Hodges as technical solutions manager.
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Domain launches quirky campaign highlighting the Aussie property journey
Domain launches quirky campaign highlighting the Aussie property journey
Posted on September 4, 2023
by Teddy Cambosa
In partnership with Howatson+Company, the films introduce the new brand platform ‘Know what we know’ which reflects Domain’s commitment to provide customers with confidence in their property journey.
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MARKETECH-PHOTOS
Icon Agency makes new senior appointments to support company’s growth
Posted on September 4, 2023
by Aliza Carmona
Icon Agency, an integrated communications firm, has announced the appointment of three new senior staff, spearheaded by Emma Bridgeman as director of technology and B2B, Stefanie Safahi as senior account director, and Rania Aissaoui as account director.
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