Category: ANZ
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
With the launch of iPrice.au, iPrice stands apart in the Australian market with its unique ability to compare and curate offers at the same scale it employs in Southeast Asia, a region where it continues to help over 130 million shoppers each year to save money online.
Social news platform Reddit introduced Reddit Brand Lift and Reddit Conversation Lift, its two brand new, first-party measurement solutions that will help advertisers quantify the incremental impact and overall effectiveness of campaigns on the platform.
Digital creative agency Orchard has announced the appointment of Bridget Ash to the newly created role of content and activations director to bolster the agency’s content creation and engagement capabilities and end-to-end customer experience offering.
Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia.
CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
Labeled as ‘trust marks’, these principles are an industry first that aims to signify the extent of human and AI contributions in crafting ideas and strategies.
Hotwire, the global technology communications and marketing consultancy, announced the appointment of Melissa Cullen to the new role of managing director of communications for the Asia-Pacific region.
Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with four new hires, including Nathan Dann as head of entertainment, Emily Macgroarty and Lauren Patterson as account managers, and Alexander Hon as the new account coordinator.
Golf Australia has unveiled its new brand revamp, symbolising the evolving essence of golf as an increasingly inclusive sport that embraces various forms of play, aiming to inspire a greater number of Australians to participate in the game.
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