Category: ANZ
The Works, a creative agency part of Capgemini, has announced its partnership with Australia’s iconic theme park Dreamworld to shape creative direction for the brand and its marketing strategies.
Made possible with Saatchi & Saatchi, Toyota Australia’s campaign features a film centred around a separated couple sharing a love for their HiLux, which eventually brings them back together.
In this interview, we spoke with Matthew Endresz, the founder and CEO of XRii, to learn more about the company’s vision and mission of gamifying campaigns through immersive technologies, such as augmented reality.
The AR scavenger hunt encouraged shoppers to explore historical sites around Beechworth and collect AR cordials. Once collected, customers were rewarded with a free bottle of Billson’s limited edition cordial that they could redeem at the brewery.
Robson joins Lemma with several years of sales experience with global martech players operating in Australia. He was most recently with InMobi where he was head of agency and strategic clients and has previously worked with Unruly as the executive group sales director.
Multinational communications and advertising agency Saatchi & Saatchi has appointed creative duo Mandie van der Merwe and Avish Gordhan as new chief creative officers in Australia.
In her new role, she will continue Yahoo Finance’s focus on the cost of living, telling the stories of everyday Australians battling the current crisis. She will also help the team to create solutions-based content for readers impacted by interest rate rises and inflation.
Online dating app Tinder has launched ‘Dating Dictionary: Consent Edition", the latest iteration of its dating dictionary, in Australia to help educate Aussies on key consent terms and phrases.
OnePass, a membership program by Wesfarmers, and advertising agency CHEP Network have launched ‘Onesie’ as part of their latest brand campaign to showcase the membership program’s new range of benefits.
A majority of Australian advertisers are set to increase their spend on programmatic DOOH by over a third by the next few months, according to a report by VIOOH.
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