Category: ANZ
P.E Nation has appointed WiredCo. to manage their global end-to-end affiliate marketing, across Australia, US and UK.
Designed to apply a culture-led lens to Ogilvy Health’s scientific patient-led work, the expanded consumer health capabilities will ensure health campaigning continues to balance behavioural science, creativity and health experience to drive real impact on business results and Australian lives.
The ‘Get Drizzling’ campaign builds on the success of the 2023 launch and doubles down on the transformative power of olive oil when drizzled generously to finish a dish.
The new hires come at a time of significant momentum for the agency, following a series of new business wins, including SunRice and Neilson Financial Services, with more soon to be announced.
These characters appear in the home of a well-meaning family during mealtime to promote a practical message: ‘do better meal planning’ - and ‘don’t forget your free meal planner!’
Part of a wider “Return to routine-ish” campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.
INVNT was awarded the account following a competitive pitch and has also been tasked with creating an exciting brand narrative – G’day Australia – that embraced Geely’s commitment to the country.
Most recently, as head of global business marketing at TikTok ANZ, he helped shape the platform’s creative direction and spearheaded groundbreaking brand collaborations.
These appointments follow recent new business wins including Netflix and Volvo plus recent contract extensions including Goodman Fielder and Fantastic Furniture.
This significant investment aligns with Australia’s vision to harness artificial intelligence for economic growth and technological leadership. By expanding its AI capabilities and supporting local industries, Salesforce aims to contribute to a more prosperous future for all Australians.
