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Category: ANZ

Taboola extends partnership with New Zealand’s Otago Daily Times
Taboola extends partnership with New Zealand’s Otago Daily Times
Posted on April 8, 2025
by Teddy Cambosa
Through this partnership extension, Taboola and Allied Press, the Dunedin-based publisher of the Otago Daily Times, have signed an exclusive, six-year commercial agreement – the longest-ever renewal in Taboola’s ANZ publisher stable. 
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ALDI Australia proves that quality is easy to find in new brand campaign
ALDI Australia proves that quality is easy to find in new brand campaign
Posted on April 7, 2025
by Teddy Cambosa
The campaign, ‘Quality is Easy to Find’ opens up on a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins. 
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ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
Posted on April 4, 2025
by Teddy Cambosa
In the report, it noted a retail media network (RMN) industry reaching maturity, with retail media networks delivering increasingly sophisticated tools with new measurement and performance tracking solutions.
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Droga5 ANZ names Barbara Humphries, Damon Stapleton as co-chief creative officers
Droga5 ANZ names Barbara Humphries, Damon Stapleton as co-chief creative officers
Posted on April 3, 2025
by Teddy Cambosa
The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering and reposition the expanding global network for its new phase of growth and ambition under Droga5 Global CEO Mark Green.
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JCDecaux launches ready-made, lower-emission OOH packages
JCDecaux launches ready-made, lower-emission OOH packages
Posted on March 31, 2025
by Teddy Cambosa
These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.
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Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices
Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices
Posted on March 31, 2025
by Teddy Cambosa
Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.
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Wasserman hires Peter Jarmain as VP to bolster leadership team in Australia
Wasserman hires Peter Jarmain as VP to bolster leadership team in Australia
Posted on March 28, 2025
by Teddy Cambosa
The strategic hire will strengthen the company’s presence as Wasserman has been operating and bringing global clients to market since 2006, servicing partners in both Australia and New Zealand across marketing and live events, talent representation and sales. 
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AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
Posted on March 28, 2025
by Teddy Cambosa
Through its omnichannel approach, Hammer Media will give suppliers access to more than 14 million website visitors monthly, in addition to in-store customers, social media followers and the number one home and lifestyle print publication, Bunnings Warehouse magazine.
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Aspen Pharmacare Australia appoints Initiative as media AOR
Aspen Pharmacare Australia appoints Initiative as media AOR
Posted on March 26, 2025
by Teddy Cambosa
Already considered one of Australia’s largest consumer healthcare companies, Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.
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Nine appointed by WBD as exclusive sales partner for advertising on Max
Nine appointed by WBD as exclusive sales partner for advertising on Max
Posted on March 21, 2025
by Teddy Cambosa
Leveraging Nine’s cutting-edge technology, Max will play a pivotal role in Nine’s digital video offering for advertisers, represented nationwide by Nine Sales.
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