Around 42% of Aussies think non-health brands should engage in vax awareness efforts

Sydney, Australia – As pandemic woes globally are now starting to ease thanks to constant rollout of vaccination campaigns, a large chunk of Australian consumers, around 42% of them, believe that even non-health brands should play their part as well in promoting vaccination campaigns in their respective localities, new data...

Beauty brand L’Occitane Australia hands media strategy, buying duties to Audience Precision

Australia – The global skincare brand based in France, L’Occitane, has appointed media strategy consultancy and technology business Audience Precision to handle its Australian media strategy and offline media buying. L'Occitane is known for delivering beauty products and cosmetics in marketing that utilize natural and traceable ingredients. Its products are...

‘Tradies are heroes’ is centerpiece of hipages’ latest campaign

Sydney, Australia – ‘Tradies’ or slang for tradesmen have been an integral part of Australian for their home needs. Realizing the importance of this ‘partnership’, Aussie ‘tradie’ platform hipages has launched a new campaign, putting the focus on these ‘tradies’ that have helped Australian homes to be renovated and fixed....

HubSpot, Envato team up to build better digital experiences

Sydney, Australia – Customer relationship platform HubSpot and creative asset online community Envato have entered in a new partnership in order to to build better digital experiences for customers by launching a new slew of high quality and diverse website themes on Envato Market, all made specifically for the HubSpot...

Clemenger BBDO Sydney announces Lewis Steele as new head of social

Sydney, Australia – Advertising agency Clemenger BBDO in Sydney has appointed Lewis Steele, former head of social and content at creative communications agency Connecting Plots, to assume the role of head of social. Steele brings with him 15 years of experience working on both the client and agency sides. Aside...

Lucy Kough returns to BMF as new creative director

Australia – The creative agency based in Sydney, BMF, has announced the return of its former senior copywriter, Lucy Kough, to now assume the role of creative director. Kough’s career spans over 20 years, where she held roles across direct, brand, media, digital, and experiential, as well as regional, and...

Conversational agency VERSA drives AI gains with two senior appointments

Australia – The global digital and conversational agency, Versa, in Australia, has announced two senior appointments, as part of its growing uptake in conversational AI technology across various sectors. The new hires are Vanessa Tout, the new global head of client partnerships and growth, and Michael Oso-Hughes, the new design...

PR agency Thrive names two new senior hires for brand reputation team

Australia – The Australia-based independent public relations agency, Thrive PR, has just announced the appointment of two new senior hires for the agency’s specialist business team which is called Business, Purpose, and Brand Reputation. Spearheaded by Rachel White, Thrive PR + Communications’ head of business, purpose, and brand reputation, the...

Red Havas names Haylie Marchant as new executive director for Brisbane team

Australia – Public relations agency Red Havas in Australia has just announced the leadership appointment of Haylie Marchant as its new executive director for the Brisbane office. Red Havas is part of the Havas PR Global Collective, a team of 1,300 consultants across 40 offices, including Sydney, Brisbane, Melbourne, and...

GroupM appoints Aimee Buchanan as CEO for ANZ

Sydney, Australia – GroupM, the media investment arm of WPP in ANZ, has recently appointed Aimee Buchanan as the company’s CEO for Australia and New Zealand, where she will lead the network of agencies under GroupM including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast,...