Marketing
Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
April 24, 2023
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Maureen Basa
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Marketing
Yummy United inaugurates its ‘kids board of directors’ in Asia
Yummy United’s Kids BODs launch is in partnership with Food Union to rebrand its existing frozen cheese curd snack line, Lakto.
April 24, 2023
Platforms
foodpanda to introduce new user benefits in Asia via partnership with ride-hailing TADA
The new user benefits for foodpanda and TADA’s customers in Asia will start with Singapore and Cambodia.
April 20, 2023
Marketing
SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
SDAC Ford and Initiative’s music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
April 20, 2023
Marketing
PETRONAS spotlights culture, family in new musical film for Raya
PETRONAS’ new festive film for Raya, titled ‘Dilema Irama (The Rhythm Dilemma)’ was made with Mediabrands Content Studio.
April 20, 2023
Marketing
whiteGREY to boost creative offering via Reeshma Bhanji’s appointment as executive creative director
In her new role at whiteGREY, Reeshma Bhanji brings with her a wealth of experience from both agency and client side.
April 20, 2023
Marketing
Sauce brand Roza Thailand brings secret sauce from Netflix’s hit movie ‘Hunger’ to life
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix’s ‘Hunger’.
April 18, 2023
Technology
CleverTap unveils AI-powered content creation assistant via OpenAI
CleverTap and OpenAI’s AI-generated content creator Scribe can generate campaign creatives that resonate with the brands’ users.
April 18, 2023
Marketing
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus’ Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
April 18, 2023
Platforms
Meta to aid creators via new features for Instagram Reels
Instagram Reels’ new features include Reels Trends, as well as some improvements in Reels Insights, gifts feature, and Reels editor.
April 17, 2023