Maureen Basa
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
Yummy United’s Kids BODs launch is in partnership with Food Union to rebrand its existing frozen cheese curd snack line, Lakto.
The new user benefits for foodpanda and TADA’s customers in Asia will start with Singapore and Cambodia.
SDAC Ford and Initiative’s music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
PETRONAS’ new festive film for Raya, titled ‘Dilema Irama (The Rhythm Dilemma)’ was made with Mediabrands Content Studio.
In her new role at whiteGREY, Reeshma Bhanji brings with her a wealth of experience from both agency and client side.
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix’s ‘Hunger’.
CleverTap and OpenAI’s AI-generated content creator Scribe can generate campaign creatives that resonate with the brands’ users.
GroupM Nexus’ Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
Instagram Reels’ new features include Reels Trends, as well as some improvements in Reels Insights, gifts feature, and Reels editor.
