Marketing
NESCAFÉ makes homegrown coffee closer to reach for Malaysians via new variant
Kopi Kedah is the product of the brand’s partnership with local farmers in Malaysia state Kedah.
December 16, 2020
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MARKETECH APAC
Main Feature
Which entertainment shows Filipinos searched the most in 2020?
Yahoo has released its review of the ‘most searched’ this year. Find out which entertainment shows piqued Filipinos’ interest the most.
December 15, 2020
Marketing
Yasir Yusoff joins Publicis Malaysia as creative director
Yusoff’s appointment is a comeback, having held the same position at the Publicis team back in 2018.
December 14, 2020
Platforms
This platform lets you commission your favorite celebrities for personal shoutouts
Now you need not pull a big-time connection to reach your favorite stars.
December 14, 2020
Marketing
PH telco Smart unveils mega raffle to grant weekly winner P1M cash prize
The season-long raffle promo is its ‘gift’ to subscribers, says telco.
December 11, 2020
Marketing
Tech CMO veteran takes helm of Brightcove
Global video solutions Brightcove has unveiled CMO veteran Jennifer Smith as its new chief of marketing.
December 11, 2020
Marketing
After 70 years, IKEA drops iconic catalog
In line with its ongoing digital transformation, the furniture brand has decided to retire its iconic print product catalog.
December 10, 2020
Platforms
Global mobile payments firm Centili Group names new COO
Olivier Letant is former vice president for strategy & operations of Kuala Lumpur-based mobile payments platform Apigate.
December 10, 2020
Marketing
Omnicom Media Group elevates Rochelle Chhaya to CEO of Thailand arm
Rochelle Chhaya is previously the COO for the APAC division of OMG-owned marketing agency OMD.
December 9, 2020
Marketing
This dog food brand’s latest promo stunt involves three-course meal – for humans
Priding itself in delivering human-grade dog food, Furry’s Kitchen in Singapore secretly called out influencers to put its products to the ultimate taste test.
December 9, 2020