Marketing
RHB Bank’s film for Raya shows that even small things can have bigger purpose
RHB Bank’s ‘Pengembaraan Sempurna’ (A Perfect Journey) is done in collaboration with advertising agency FCB Shout.
April 17, 2023
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Jamaica Marciano
Marketing
New study reveals minority of Aussie influencers are not proactive in making partnerships with brands
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
April 14, 2023
Marketing
What does ghosting your friends actually look like? Heineken’s latest ‘spooky’ ad shows us what
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
April 14, 2023
Platforms
Changi Airport Group partners with Accenture to make its debut in the metaverse through ‘ChangiVerse’
This metaverse debut also aims to reach a wider group of digital users and fans who are interested to explore more travel destinations.
April 13, 2023
Marketing
Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
The said partnership will also help in making Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
April 13, 2023
Marketing
ETOILE PR makes two new appointments to drive growth in Australia, APAC
ETOILE PR is an agency founded in 2017 that focuses on public relations, marketing, event management, social media, and talent management.
April 13, 2023
Marketing
VMLY&R welcomes Raymond Chin as chief creative officer for Asia
His appointment is also a part of agency’s strategy to attract the best industry talent and fulfill its mission of building connected brands.
April 12, 2023
Marketing
Ad agency Magic bags media strategy and buying remit of Sophos
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
April 12, 2023
Marketing
Mediabrands Malaysia promotes Cindy Eliza Vaz as chief digital officer
Cindy Eliza Vaz has previously worked as the head of digital for Universal McCann in Malaysia.
April 12, 2023
Platforms
Traveloka most preferred online travel company of mudik travellers in Indonesia: YouGov
Market research company YouGov surveyed 2,067 respondents in Indonesia aged 18 and above, using a questionnaire.
April 11, 2023