Aliza Carmona
Japan – Hakuhodo Inc., the integrated marketing and innovation company based in Tokyo, has appointed Akihiko Imai as the new president and CEO of Hakuhodo
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’
India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its
India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge
South Korea – Tinder has launched its first pan-Asian campaign, celebrating Gen Z’s redefinition of dating norms. Spotlighting women embracing self-expression, exploration, and fun, the
India – New Holland, the agricultural machinery brand under CNH, has joined forces with Dentsu Creative Webchutney to launch a powerful new campaign celebrating the
Hong Kong – MARS Hong Kong has partnered with EssenceMediacom, goat, and b-side creative agency to launch ‘Eclipse plus’ with a dynamic campaign featuring YanTing
