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Marketing

Cheil Indonesia report reveals Gen Z reshaping ‘cool’ with authenticity and purpose

Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how

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June 18, 2025
Marketing

K-Pop idol Yeonjun stars in Somersby’s latest brand campaign rollout in Asia

Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring Yeonjun, a member of the K-pop group

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June 18, 2025
Marketing

Netcore Cloud deepens support for Indonesian enterprises with local expertise, AI solutions

Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a

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June 17, 2025
Marketing

Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong

Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in

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June 17, 2025
Marketing

Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness

In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that

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June 16, 2025
Marketing

Apple Japan debuts real-life heart health story in new Apple Watch campaign

Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy

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June 16, 2025
Marketing

Dentsu Indonesia, Boolet launch campaign to turn satay skewer waste into charcoal briquettes

Indonesia – Dentsu Indonesia has partnered with local sustainability start-up Boolet to launch “Re-Skewer”, a campaign addressing the growing issue of single-use satay skewer waste

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June 13, 2025
Marketing

Apple China highlights Mac features for student success in new post-Gaokao ad series

China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from

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June 13, 2025
Marketing

K-Pop sensation ‘aespa’ stars in Apple’s latest iPhone 16 Pro campaign with exclusive performance video

South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty

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June 11, 2025
Marketing

Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities

Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at

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June 11, 2025
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