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Marketing

TBWA Group China, Yangzhou Tourism revive ancient Chinese bathhouse tradition in new campaign

China – To preserve and revive a fading cultural tradition, TBWA Group China partnered with the Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism

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May 22, 2025
Marketing

DermiCool unveils video game-inspired AI ad film created by Wondrlab

India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling. Created

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May 22, 2025
Marketing

Riot Games taps Koto Sydney to lead brand launch for new ‘League of Legends Championship Pacific’

Australia – Brand and digital studio Koto Sydney has launched the new identity for Riot Games’ League of Legends Championship Pacific (LCP), a professional esports

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May 22, 2025
Marketing

Uniplan appoints Eric Chan as executive creative director for Hong Kong office

Hong Kong –Uniplan has appointed Eric Chan as executive creative director of its Hong Kong office, reinforcing the agency’s creative leadership across Greater China. Effective

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May 21, 2025
Marketing

Olay’s new campaign puts real skin and real results at the forefront

Hong Kong – Olay has teamed up with Grey Hong Kong to launch a bold new campaign that breaks away from filters and retouching, spotlighting

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May 21, 2025
Marketing

UltraSuperNew appoints Diana Ganea as art director in Tokyo office

Japan – Independent creative agency UltraSuperNew has appointed creative talent Diana Ganea—formerly of Wieden+Kennedy Tokyo—as art director in its Tokyo office. Ganea will be working

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May 21, 2025
Marketing

Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe

India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold

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May 20, 2025
Marketing

Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region

Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia

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May 20, 2025
Marketing

Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul

South Korea – Samsung Electronics’ newest global campaign puts the spotlight on ‘Vision AI’, revealing how it transforms traditional TV viewing into a smart, user-centric

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May 20, 2025
Marketing

Coca-Cola revives ‘Share a Coke’ campaign in China with persona-themed bottles

China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun

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May 19, 2025
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