Cheil Indonesia report reveals Gen Z reshaping ‘cool’ with authenticity and purpose
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how
Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring Yeonjun, a member of the K-pop group
Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that
Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy
Indonesia – Dentsu Indonesia has partnered with local sustainability start-up Boolet to launch “Re-Skewer”, a campaign addressing the growing issue of single-use satay skewer waste
China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at