Marketing
Madison Media Sigma bags media duties for The Sleep Company
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties,
July 9, 2025
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Aliza Carmona
Marketing
TBWA\India appoints Abhishek Chaturvedi to lead Gurgaon office as EVP and branch head
India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon. In
July 9, 2025
Marketing
DBS Indonesia’s new campaign shifts spotlight from possessions to purpose
Indonesia – DBS Indonesia has teamed up with creative agency Digital Sea to roll out a new campaign for the DBS Vantage Credit Card, aiming
July 9, 2025
Platforms
AnyMind brings agentic AI to influencer workflows with latest AnyTag update
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by
July 8, 2025
Marketing
Lee Kum Kee’s latest campaign transforms everyday scenes with one flavorful squeeze
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight
July 8, 2025
Marketing
Asahi Super Dry unveils large-scale regional campaign featuring BLACKPINK as brand ambassadors
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music
July 7, 2025
Technology
MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable,
July 7, 2025
Marketing
Samsung’s latest mixed reality campaign with Cheil India lets readers speak to a print ad
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign
July 7, 2025
Marketing
JBL’s latest campaign celebrates trendsetters and audio pioneers
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break
July 4, 2025
Marketing
Hakuhodo International Indonesia names new leaders in strategic overhaul
Indonesia – Hakuhodo International Indonesia (HIID) has announced a major leadership restructure as it enters a new chapter focused on unified growth. Earlier this year,
July 4, 2025