Tag: tourism campaign

Indonesia – The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.

Nestled on the south coast of Lombok Island, Mandalika boasts stunning beaches, crystal-clear turquoise waters, and lush hills that overlook the vast Indian Ocean. Once a hidden paradise for surfers, it has now emerged as one of Indonesia’s most sought-after tourist destinations.

Titled ‘The Secret Colour of Mandalika,’ the video campaign aims to showcase Mandalika as a destination where visitors can embrace their true colours, surrounded by its warm hospitality and stunning landscapes.

Beyond beaches, the campaign also showcases Mandalika’s other colourful attractions, including Mount Rinjani, Indonesia’s second-highest active volcano, and Tangsi, the rare pink beach. It’s an adventurer’s haven with popular surf spots like Selong Belanak, stunning sunsets at Merese Hills, and scenic sites like Otak Kokok Waterfall and Suranadi Lake. Visitors can also shop for local pearls.

Mandalika also invites visitors to immerse themselves in local culture at Sade Village, home to the indigenous Sasak tribe. They can experience the traditional Bau Nyale festival, which celebrates the legend of Princess Mandalika, where both locals and tourists gather to catch vibrant Nyale sea worms along the shore.

To bring Mandalika’s vision to life, the Ministry teamed up with talented young Indonesian artists. The video, directed by seasoned videographer Giri Prasetyo, known for his travel documentaries and commercials, captures his deep passion for Indonesia’s landscapes.

The video features Dara Sarasvati, a popular content creator with over a million Instagram followers, celebrated for promoting Indonesian culture through cosplay and reaction videos. She is joined by Bunyod Saidov, a rising model of Tajik-Indonesian descent, whose international appeal adds a unique dimension to the production.

“As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travellers an unforgettable experience. Through this video, we invite the world to discover their true colour in Mandalika,” said Titus Haridjati, The Ministry’s communication and marketing director. 

Mandalika is easily accessible, just an hour’s drive from Lombok International Airport or a short ferry ride from Bali. With accommodation options ranging from budget hostels to luxury resorts, it caters to all travellers. Recognised on the MasterCard Global Destination Index as the top Halal destination, Mandalika is also particularly welcoming to Muslim visitors.

Macao – The Macao Government Tourism Office (MGTO), the Department of Culture and Tourism of Guangdong Province, and the Hong Kong Tourism Board (HKTB) have launched a joint marketing campaign featuring TV program productions to showcase the Greater Bay Area as a premier destination for Southeast Asian tourists.

Titled ‘Hashtag Travelog,’ the program will star Korean boy band CIX, who visited Macao and Hong Kong for filming, alongside Malaysian artists Danny Koo and Jordan Sen, who joined the production in Guangzhou and Jiangmen, Guangdong.

The new program aims to enhance the Greater Bay Area’s appeal and visibility in the Southeast Asian market, supporting efforts to attract international visitors.

Consisting of four episodes, ‘Hashtag Travelog’ will feature Macao in two episodes and highlight Guangdong and Hong Kong in the remaining two. Through celebrity-led tours and fun challenges, the show invites audiences to explore the vibrant attractions of the Greater Bay Area, inspiring them to experience the region firsthand.

‘Hashtag Travelog’ is set to premiere on 9 December, airing on tvN Asia channels across eight countries and regions, including Singapore, Malaysia, Indonesia, the Philippines, Myanmar, the Maldives, Hong Kong, and Taiwan. The program will also be available on Thailand’s TrueID channel and the Viu OTT platform.

The travelogue’s debut will be supported by a range of promotional activities, including video content and social media campaigns across the travelogue’s, celebrities’, and tvN Asia’s platforms, leveraging the power of social networks for wider reach and visibility.

“Leveraging the impact of Korean and Malaysian celebrities in the Southeast Asia market, the show will build the Greater Bay Area’s reputation as a fascinating destination,” MGTO wrote in their official press release. 

“Through the cooperative mechanism enabled by the Guangdong-Hong Kong-Macao Tourism Marketing Organization, MGTO has forged close communication and collaboration with the Department of Culture and Tourism of Guangdong Province and Hong Kong Tourism Board all along. The three offices work together to promote sharing of tourism resources and brand the Guangdong-Hong Kong-Macao Greater Bay Area as one great destination,” the press release added. 

The tourism offices of Guangdong, Hong Kong, and Macao continue their collaborative marketing efforts, hosting joint booths at international travel fairs, organising promotional events, producing TV programs, and arranging familiarisation trips to expand international visitation. Earlier this year, a Canadian TV production filmed a travelogue about the Greater Bay Area while Indonesian celebrities visited in July for the show ‘Celebrity on Vacation,’ showcasing the region’s diverse travel experiences.

Singapore – Singapore Tourism Board has released its latest collaborative travel content, cinematic video, and vlog featuring Mark Tuan of the K-Pop boy group GOT7 to promote the country’s iconic tourist attractions. 

In this collaboration, Mark Tuan released travel contents such as a video and vlog of when he spent his holiday in Singapore, visiting representative tourist spots and hidden charms. The cinematic videos featured diverse sights such as Cloud Forest, S.E.A. Aquarium, Haji Lane, Tanjong Beach Club, HyperDrive, Lau Pa Sat, and the Helix Bridge, along with experiencing various activities and cuisine.

Meanwhile, the vlog highlighted the diverse charms of Singapore, featuring landmarks also seen in the previously released cinematic video. Beginning with Gardens By the Bay, Mark Tuan admired the impressive 30-metre-tall indoor waterfall and the diverse tropical plants in the Cloud Forest. He then visited the S.E.A. Aquarium, where he enjoyed observing over 100,000 marine animals from more than 800 species.

Strolling along Orchard Road, Mark Tuan savoured a local ice cream sandwich before heading to Haji Lane, renowned for its vibrant murals and the iconic Sultan Mosque, where he immersed himself in Singapore’s rich cultural heritage.

Next, at Tanjong Beach Club on Sentosa Island, he unwound with refreshing coconut drinks while taking in the stunning beach scenery. Then, at HyperDrive, he experienced the exhilaration of indoor electric go-kart racing, creating unforgettable memories. Finally, at Lau Pa Sat, he savoured Singaporean local favourites like prawn and chicken satay, adding a delicious finale to his journey.

Talking about the collaboration, Mark Tuan said, “This was a new experience exploring the fascinating attractions of Singapore, trying various activities and foods. I’d like to seize this opportunity to share these special moments of Singapore with my fans.”