Tag: Orange Line

Sydney, Australia – Consulting-led digital marketing agency Orange Line has appointed Brian Collins as head of growth to lead the global expansion of its innovative product offerings, with a strong focus on scaling in the United States. 

Bringing 14 years’ experience in digital strategy and growth marketing, Collins excels in securing global accounts, scaling teams and driving revenue. 

Reporting to Aishling Farrell, general manager at Orange Line, his role will focus on identifying growth opportunities, building new business and enhancing Orange Line’s presence across international markets.

Prior to moving to Australia, Collins was Head of UK Digital for Ogilvy in London where he worked with brands including Mattel across EMEA, Vodafone, Nokia, Bacardi and British Airways. 

Collins previously held other senior leadership roles at ContentCal (acquired by Adobe) and Strong Roots (acquired by McCains). Since moving to Australia, Collins has worked on brands like Oroton, Eckersley’s Arts & Crafts, and Charter Hall.

Speaking on his new role, Collins said, “I’m thrilled to join Orange Line at such a pivotal moment in its journey. I was blown away by the agency’s exceptional product suite and their proven execution capabilities set the agency apart in the digital marketing space. I’m excited to strengthen our leadership in the Australian market while establishing a robust footprint in the U.S.”

Meanwhile, David Klein, co-founder at Orange Line, commented, “We are delighted to have Brian on board. His extensive experience in scaling businesses and passion for innovative growth strategies aligns perfectly with our vision. Brian will play a critical role in enhancing our capabilities and accelerating our expansion into new markets.” 

Collins appointment comes as Orange Line builds on its recent milestones, including major client wins such as Abano Healthcare, Fantastic Furniture and Skyscanner. 

Australia – Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform’s growth across the APAC region.

Orange Line’s primary focus will be enhancing Skyscanner’s SEO performance across the APAC region. This renewed collaboration builds on the agency’s previous success with the brand, where it conducted a comprehensive technical SEO audit that delivered strong results.

Bruno Rodriguez, head of organic at Orange Line, said, “We’re thrilled to be re-engaged by Skyscanner and to continue our collaboration. This renewed partnership is testament to the expertise of our SEO team and the value we can bring to global brands.” 

“We’re eager to build on the success of our previous work and drive even greater growth for their platform,” Rodriguez added. 

Orange Line’s partnership with Skyscanner highlights the agency’s expertise in delivering comprehensive international SEO services. With a team of specialists based in Australia, the USA, and Europe, Orange Line excels at providing tailored multi-country and multilingual SEO solutions for global brands. The collaboration is already in progress.

Sydney, Australia – Sydney-headquartered digital agency Orange Line has appointed Adam Donnelley as its new head of strategy, where he will be leading the development and implementation of strategic initiatives for the agency’s portfolio of clients across various industries.

In the new role, Donnelley will be leveraging his expertise in customer insights, CX, digital transformation, and business strategy.

Prior to joining Orange Line, Donnelley was senior director of client strategy and innovation at IT company Capgemini. He has also worked at leading digital consultancies and agencies in Australia and the US including RXP Group, DDB Sydney, and MRM/McCann.

Speaking on his appointment at the agency, Donnelley said, “Orange Line have had great success fusing digital, performance and creativity – a combination clients need more than ever. The real business impact they have is testament to the depth of capability, rigour and culture they have nurtured.”

David Klein, co-founder and director at Orange Line also shared his excitement over Donnelley’s appointment.

“We are delighted that someone with Adam’s extensive experience and reputation is joining Orange Line as we continue to evolve the business to meet the needs of our clients. His insights will be invaluable to ensure we are delivering the best digital strategic consultancy for our clients,” he said.

The consultancy-led agency also works with leading brands including AWS, Atlassian, Blue Nile, Roche, and Noom on SEO, paid media, conversion rate optimisation, creative, data and intelligence.