Jollibee teams up with DTI to promote growth of Filipino MSMEs 

Philippines – The Department of Trade and Industry (DTI) has formed a partnership with Jollibee Foods Corporation (JFC) and the Jollibee Group Foundation (JGF) to promote the growth of Filipino micro, small, and medium-sized companies (MSMEs). 

The DTI stated that on April 17, a memorandum of agreement was signed with JFC and JGF, formalising the collaboration. Its objective is to provide MSMEs with the necessary expertise and abilities to improve their business operations. The Jollibee Plaza Building in Ortigas, Pasig City, is where the MSMEs-focused learning sessions are set to start on April 25. 

The partnership seeks to foster relationships between MSMEs and major firms in accordance with the principles delineated in Republic Act 9501, which is commonly referred to as the Magna Carta for MSMEs. Small and large firms are expected to develop synergistic ties as a result of this interaction. 

Speaking about the partnership, Alfredo Pascual, DTI Secretary, said, “This MOU symbolises a partnership built on shared values, mutual respect, and a common goal. It is a testament to our collective belief in the private and public sectors in the transformative power of entrepreneurship and the profound impact it can have on individuals, families, and communities.” 

Meanwhile, DTI said, “Echoing DTI’s goals, Jollibee expressed its dedication to sustainable business practices through its ‘Joy for Tomorrow’ agenda. Crucial to a flourishing MSMEs ecosystem, this program focuses on the pillars of Food, People, and Planet, with a particular emphasis on supporting farmers’ livelihoods and community welfare.”