8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
August 14, 2024
Crowne Plaza Manila Galleria
MARKETECH APAC’s E-Commerce Marketing in the Philippines 2024 is a pioneering in-person conference poised to redefine the landscape of e-commerce in Manila on August 14, 2024. This event marks a significant milestone in the evolution of Philippine commerce, uniting industry leaders and marketing experts. Delve into the depths of Philippine e-commerce alongside distinguished luminaries, where the latest trends, strategies, and technologies converge to shape the future of commerce.
Brace yourself for a day teeming with endless opportunities for learning, networking, and inspiration, geared towards revolutionising your e-commerce strategies. From top-notch keynote presentations to panel discussions, fireside chats, and networking sessions–each moment is carefully crafted to spark your curiosity and propel your ambition forward.
Join us and become an integral part of a dynamic community committed to pushing the boundaries of innovation and fostering unparalleled growth in the e-commerce domain.Â
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
9:00 AM
9:40 AM
Keynote Presentation: GCash Insider: Audience Profiling on Hyperdrive
9:00 AM
9:40 AM
Keynote Presentation: GCash Insider: Audience Profiling on Hyperdrive
In this session, we will identify modern marketing strategies by segmenting consumers and analysing their profiles, behaviours, and spending habits using transaction data from millions of GCash users:
SPEAKERS
Kay Lagman
Partner Investment & Marketing Head
GCash’s New Businesses Group
9:40 AM
10:10 AM
Keynote Presentation: From Pilots to Powerhouse: Generative AI Transforming E-Commerce Excellence
9:40 AM
10:10 AM
Keynote Presentation: From Pilots to Powerhouse: Generative AI Transforming E-Commerce Excellence
SPEAKERS
Ankit Agarwal
Senior Solution Consultant – Commerce
Adobe
10:10AM
10:40 AM
MORNING TEA BREAK
10:10AM
10:40 AM
MORNING TEA BREAK
SPEAKERS
10:40 AM
11:10 AM
Keynote Presentation: Spearhead E-Commerce Growth: Fostering Brand Loyalty and Amplifying Customer Interaction
10:40 AM
11:10 AM
Keynote Presentation: Spearhead E-Commerce Growth: Fostering Brand Loyalty and Amplifying Customer Interaction
SPEAKERS
Albet Buddahim
Chief Marketing Officer
PRIMER Group of Companies
11:10 AM
12:00 PM
Panel Discussion: Navigating Creative Commerce in 2024: Amplifying Engagement Across Multiple Channels
11:10 AM
12:00 PM
Panel Discussion: Navigating Creative Commerce in 2024: Amplifying Engagement Across Multiple Channels
SPEAKERS
Nancy Almasco
Marketing Director
FlowerStore.ph
Jasper Sadiang Abay
Head of Campaign Marketing
Home Credit Philippines
Ariana Henares
Head of E-commerce
Nestlé
Jeremiah Su
Co-founder (Moderator)
Superminted
12:00 PM
1:25 PM
NETWORKING LUNCH
12:00 PM
1:25 PM
NETWORKING LUNCH
SPEAKERS
1:25 PM
1:55 PM
Keynote Presentation: Omnichannel Strategy Guide for 2024: Navigating Customer Journeys in the E-commerce Terrain
1:25 PM
1:55 PM
Keynote Presentation: Omnichannel Strategy Guide for 2024: Navigating Customer Journeys in the E-commerce Terrain
SPEAKERS
Emmanuel Cruz
E-Commerce Head
Mondelēz International Philippines
1:55 PM
2:35 PM
Panel Discussion: Shake Up Your CX Game with Generative AI
1:55 PM
2:35 PM
Panel Discussion: Shake Up Your CX Game with Generative AI
SPEAKERS
Ankit Agarwal
Senior Solution Consultant – Commerce
Adobe
Christian Domingo
Digital Business Development Head
NutriAsia, Inc.
Roki Ferrer
Head of Data (Moderator)
dentsu International
2:35PM
3:00 PM
Fireside Chat: Elevating E-Commerce Media: Maximising Returns with Cutting-Edge Online Shopping Ads in 2024
2:35PM
3:00 PM
Fireside Chat: Elevating E-Commerce Media: Maximising Returns with Cutting-Edge Online Shopping Ads in 2024
SPEAKERS
Isabel Falco
Chief Digital & Marketing Officer
L’Oréal
Quad Dela Paz
Head of Digital (Moderator)
dentsu International
3:00 PM
3:50 PM
Panel Discussion: Influencer Tactics 2024: The ‘I’m Live!’ Craze & Micro vs. Macro
3:00 PM
3:50 PM
Panel Discussion: Influencer Tactics 2024: The ‘I’m Live!’ Craze & Micro vs. Macro
SPEAKERS
Brittany Kaw
Global Offline Media and Influencer Marketing Senior Team Lead
Emma – The Sleep Company
Ila Cruz-Lucmayon
Digital Marketing and Advertising Head
Sun Life Philippines
Phil Tiongson
Head and General Manager for Data and Strategy (Moderator)
Havas Ortega
3:50 PM
4:00 PM
CLOSING
3:50 PM
4:00 PM
CLOSING
SPEAKERS
4:00 PM
4:30 PM
AFTERNOON TEA BREAK
4:00 PM
4:30 PM
AFTERNOON TEA BREAK
SPEAKERS
Kindly fill out the form below and we will get back to you.
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Ankit Agarwal is Senior Solution Consultant at Adobe, leading pre-sales engagements across industries. In his role, Ankit is a trusted advisor to the leading Enterprises in South East Asia, helping them transform their Commerce experiences. With more than 13 years of experience, Ankit has deep expertise in Digital Commerce & strategies to drive revenue & growth with personalisation & experience driven Commerce. Before Adobe, he has worked for companies such as MoniMedia & Ranosys Technologies in Singapore.
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Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.
From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.
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Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.
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Kay Lagman is the Partner Investment & Marketing Head of GCash’s New Businesses Group. She helms the business development initiatives of the group, driving common growth between GCash and its business partners through data-driven campaigns.
Kay has 19 years of professional experience in marketing and advertising, most recently heading the total content business of Wavemaker Philippines, in charge of business growth, product adoption, and senior client relationships.
Her background is heavy in digital marketing, IMC, and creative advertising through her previous experience with MRM//McCann, Kite Digital Media Hong Kong, Summit Media, dentsu and Starcom Mediavest.
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Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.
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Jasper Sadiang-Abay is an expert in marketing strategy, technology, and data. With over 14 years of experience in the industry, he has built online presence and brand perception for top corporations. He has established marketing teams for multiple local and international companies across various industries, including food and beverage, real estate, consumer apps, and fintech. He is currently the Head of Campaign Marketing at Home Credit Philippines, where he crafts marketing strategies and launches nationwide campaigns for all of the company’s products to drive acquisition, retention, usage, cross-selling, and brand building.
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Isabel Falco is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 15 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration.
Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines.
She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.
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Emmanuel is the Omnichannel Director of Avon Cosmetics Inc. responsible for accelerating retail offline and online portfolio brands. He has 16 extensive years of regional and local experience in e-commerce, digital marketing, brand management, and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health, Wyeth Nutrition and Mondelez. He holds a bachelor’s degree in Management Engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management. Outside work, he enjoys playing tennis, travelling and spending quality time with his Shiba Inu.
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Christian Domingo is a digital business development pioneer with an experience of over 15 years. Starting his career with Cebu Pacific in 2008 as a digital marketer, Christian developed ROAS and social media best practices before moving to L’Oreal in 2014, where he headed digital marketing and foray into e-commerce. In 2017, Christian moved to Abbott Philippines, where he solidified e-commerce and brick & click captaincy. Finally with his current position, he is the Digital Business Development Head of NutriAsia.
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Albet Buddahim is the Vice President and Head of Marketing for MEGA Prime Foods Inc., looking after MEGA Sardines, Tuna, Mackerel, Squid, MAMA Tuna, PRIMO Wines, PRIME Quality Products and Jimm’s Coffee. Albet’s extensive expertise spans Marketing, eCommerce, Media, and Brand-building, gained from leadership roles as former Chief Marketing Officer of PRIMER Group of Companies and L’OREAL Group Philippines respectively. In Digital Marketing and Digital Business-building, he is the former Asia Digital Business Platform Leader of Procter & Gamble Asia, Business Development Head of AVON Philippines, and more.
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Chief cheerleader of Superminted (aka CVO) Jeremiah has been in the branding, marketing, and content realm since 2008. He believes that content should always aim to educate, entertain, empower, and have an impact to impart. In his spare time, Jeremiah teaches in the Nas Company about content, marketing, and branding (no surprise there). He has 3 cats, believes in aliens, and knows that everything happens for a reason.
Adobe is one of the most diversified software companies in the world and the global leader in creative, digital document and digital experience solutions. Its vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
Connect with millions of active and paying GCash customers through Marketing, Data, and Green Solutions with GCash for Business: Partner Solutions.
Leverage data-driven strategies to elevate your brand with easy and effective marketing solutions that provide a deeper understanding of your consumers’ passion points. Businesses can create hyper-personalized campaigns, simplify customers’ onboarding process, and implement environmentally impactful strategies, resulting in relevant reach and enhanced engagement.
GCash for Business: Partner Solutions is powered by GCash, the country’s leading Fintech company. Fueled by continuous game-changing and purpose-driven innovation, it envisions ‘Finance for All’ working towards making Filipinos’ everyday lives better.
Shopify is the leading global commerce company, offering trusted tools to scale, market, and run the world’s most innovative brands. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify is excited to have 360&5 represent us at this event.
In the competitive e-commerce landscape, 360&5 stands out as the top Shopify Plus Partner in the region. Serving industry giants like Uratex Philippines and Universal Music, they offer bespoke Shopify solutions tailored to client needs. Their commitment to excellence ensures success at every growth stage, setting a new industry standard. From startups to established tech giants, 360&5 provides unwavering support throughout the growth journey.
Bird simplifies global business communication, making it as easy as chatting with a friend. Our AI-first CRM supports channels like WhatsApp, Email, SMS, and more, helping businesses create engaging personalized experiences.
Based in Amsterdam, Bird manages over 6.5 trillion interactions for 50,000+ customers, including Google, Facebook, and Uber.
Digital Ark is a creative agency that creates compelling visual solutions for advertising, marketing, business, and entertainment. We specialize in creating strategic communications that adapt seamlessly across static print and dynamic digital media channels.
Kindly fill out the form below and we will get back to you.
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Access to all physical sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
PHP 15,500
/Standard
PHP 12,500
/Early Bird
Early Bird – until July 15, 2024
Access to all physical sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
PHP 23,500
/Standard
PHP 20,500
/Early Bird
Early Bird – until July 15, 2024
Expand your connections with brands and marketers from the Philippines, as we all join the conversation together and see what the future of e-commerce marketing has to offer with new associates and peers.
Gather insights and absorb the best advice and strategies with in-person discussions, presentations, and proven e-commerce strategies in the Philippine market.
In the evolving e-commerce marketing landscape of 2024, staying ahead and gathering crucial insights is essential. This conference offers the outstanding insights needed to navigate competition and stay updated throughout the year and beyond.
This event is a beacon for personal and brand growth, offering inspiration, motivation, and valuable connections with fellow marketers. Seize the opportunity to elevate your e-commerce strategies!
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+63 917 319 5762