What’s NEXT 2024: Customer Engagement in Asia

In the dynamic landscape of marketing influenced by evolving consumer expectations and behaviours, it is crucial for companies to properly connect with and fulfil the demands of customers in order to thrive. With this in mind, companies must tailor their customer engagement strategies to embrace innovation, in order to foster enduring and meaningful connections with their customer base.

On 24 January 2024, join our exclusive webinar where we delve into diverse methods of boosting customer engagement and unveil the impactful role of cutting-edge technology in reshaping strategies for engaging customers. Gain priceless perspectives from renowned industry specialists across Asia on utilising technology to enrich customer interactions, interpreting evolving trends and consumer behaviours, and creating personalised experiences that deeply resonate with your consumer base.

From discussing strategies to exploring emerging trends, this engaging session will provide you with the knowledge you need to have the edge and stay ahead in the ever-evolving realm of customer engagement.

Agenda

January 24, 2024

11:00 am

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11:20 am

SGT

Keynote Presentation

Artificial Intelligence For Meaningful Customer Engagement

January 24, 2024

11:20 am

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12:00 pm

SGT

Panel Discussion

From Insights to Impact: Cultivating the Next Step in the Use of Artificial Intelligence for Better Customer Engagement

What is AI integration in marketing and its potential benefits for enhancing customer engagement strategies?
How can AI be leveraged to provide insights into customer behaviour and personalise customer engagement?
What obstacles typically arise when incorporating AI into customer engagement strategies, and what are effective ways to overcome these?

Speakers

Jia Ling Lim

Assistant Head of Marketing and Partnerships

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BeLive Technology

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Jia Ling is a seasoned marketing professional with years of experience in strategic performance marketing. At BeLive, she spearheads demand generation and customer acquisition efforts through diverse marketing channels, and works with partners to educate businesses on the potential of live and video commerce. In addition to her proficiency in optimizing campaigns for maximum ROI, Jia Ling possesses a keen interest in consumer psychology and the intersection of marketing with artificial intelligence (AI).

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Ranya Arora

Senior Strategic Business Consultant

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Braze

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A part of Braze's Strategic Consulting team, Ranya Arora specialises in unlocking the potential of customer engagement. Her role involves collaborating with both new and established clients, crafting strategies tailored to their specific business requirements. Previously, she has worked across marketing roles in advertising, media buying and branding.

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Rolly Pane

Managing Director, Indonesia

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Clozette

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Rolly is currently the Managing Director of Clozette Indonesia, helping clients achieve their objectives and/or increase their sales through Clozette’s content-to-sales strategy. He has more than 15 years of work experience in the United States focusing on marketing and business management. He moved to Jakarta in 2009 and joined MNC Group in their mobile division. Before joining Clozette, he worked for Dentsu in Indonesia where he grew its digital business unit, bringing it into profitability.

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Saniya Dhingra Agarwal

Head of Customer Experience

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foodpanda Singapore

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Saniya has over eight years of experience in operations, customer support and customer experience and is currently the Head of Customer Experience at foodpanda Singapore. In her role, she oversees the development and implementation of initiatives that improve the end-to-end experience for customers in Singapore. Saniya is adept at utilising customer insights and key indicators such as NPS and CSAT to form customer-centric strategies to enhance the overall experience on the platform.

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Chris Martin Alarcon

Head of Content and Community Management

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Home Credit Philippines

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Chris is the Head of Content and Community Management at Home Credit Philippines, where he leads his team in developing content for various Filipino lifestyles. He has over 15 years of experience in content creation wearing different hats: an advertising creative for the Philippines’ top agencies, an editor for Summit Media Philippines, and content head for a leading digital bank. One of his biggest contributions to Philippine pop culture is the establishment of PGAG, one of the largest and most engaged social media pages in the country.

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Katherine Denise Sy

Regional Head of Content (Moderator)

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MARKETECH APAC

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Katherine is a dynamic professional and creative force, currently serving as the Regional Head of Content at MARKETECH APAC. She leads a team that believes in excellence, collaboration, and continuous learning. As the driving force behind MARKETECH APAC's content and events, Katherine is shaping the company’s innovation and growth.

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Register

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Partner

Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. The company is headquartered in New York with 10+ offices across North America, Europe and APAC. Learn more at braze.com.