What’s NEXT 2023: Influencer Marketing in APAC

Influencer marketing has transformed the way brands think about advertising. Creators are being credited for building highly engaged audiences across social platforms, using authentic and relatable content to capture consumer mindshare and advertiser interest. The centre of gravity has shifted away from traditional channels, and brands are now incorporating KOLs as an essential component of their omni-channel marketing strategies.

But consumer purchase behaviours are constantly changing, and Marketers are being presented with new challenges they need to respond to by the minute.

MARKETECH APAC brings together the best minds in the industry to discuss these new trends, and decode brand expectations as we look at the future of influencer marketing.

Agenda

08 November 2022

2:00 pm

-

2:20 pm

SGT

Presentation: Enabling brands to participate in the Creator Economy in 2023 and beyond

As influencer marketing hits maturity as a performance marketing channel, it’s creating the need for greater alignment between teams as brands seek opportunities to integrate creator content into wider digital strategies. In this presentation, Vamp Co-Founder Aaron Brooks will share:

- Tips for how brands should navigate current macroeconomic trends
- Learn from successful brands on how they’re using creator content to unify their digital and offline presence
- How Vamp is evolving their technologies to create the operating system for the creator economy

08 November 2022

2:20 pm

-

3:00 pm

SGT

Panel Discussion: The Experts View! The influencer marketing trends that matter

In this follow-up discussion, we’ll hear from the expert panel who will offer practical advice on future-proofing influencer marketing strategies.

- The evolution of the ‘Influencer’: Going beyond just influential content, how the demand for KOLs is moving into co-creation and social strategy
- The saturation of ‘me too’ content: How brands can revamp their content strategies to stand out from the rest
- Beyond branding: Using influencer marketing as a way to help brands activate advocacy-oriented initiatives

Ruben Ahmed

Director of Marketing

HP Australia & New Zealand

Isabel Falco

Chief Digital & Marketing Officer

L’Oréal Philippines

Aaron Brooks

Co-founder and President

Vamp

Jonathan Gerard

Head of Production

VaynerMedia Asia Pacific

Shaina Teope

Regional Editor (Moderator)

MARKETECH APAC

Register

12326

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Partner

Vamp

Founded in 2015, Vamp connects brands with influential creators to make collaboration simple. Since our launch, we’ve built an end-to-end influencer marketing platform, grown to a global network of 45,000+ creators, achieved official partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to eight offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific. Learn more at vamp.com.