Feel Good Network enters Malaysia market with Tales Asia launch, names three senior leaders

Kuala Lumpur, Malaysia – Feel Good Network has announced its expansion into Malaysia with the launch of Tales Asia, a full-service creative agency based in Kuala Lumpur, alongside the appointment of three senior leaders to its network.

The independent creative network said the move marks its latest step in building a broader presence across Southeast Asia. As part of the announcement, the company named Reza Akbar as Chief Growth Officer, Erick Sebastian as Chief Content Officer, and Ranggaz Laksmana as Group Strategic Advisor.

Akbar and Sebastian are expected to lead the network’s growth initiatives, including expanding strategic partnerships, strengthening cross-unit solutions, and scaling how the network plans, delivers, and measures its work.

Meanwhile, Laksmana will support the network’s ventures and partnerships. The company said his experience across consumer-facing sectors brings a venture-building perspective that can help guide brand relevance, audience engagement, and growth opportunities.

Founded in 2025, Feel Good Network said it has grown eightfold and now works with more than 20 clients across different industries. The network positions itself as a collaborative platform that brings together specialists to address modern brand challenges such as high-volume content production, multi-tier influencer orchestration, and the use of data-driven metrics to drive business growth.

“The brands we work with aren’t looking for an agency—they’re looking for a growth partner that understands their specific challenges and can assemble the right people to solve them. Some need to scale content without losing quality. Others need to turn social into a real business channel, or finally connect their data to decisions that matter. Strategy and creativity set the direction; the right specialists make sure it lands. That’s what’s driven our first year—and what we’re scaling next,” said Reza.

The launch of Tales Asia and the leadership appointments come as the network looks to accelerate its expansion across Southeast Asia, offering capabilities in content, creative strategy, social, data, and commerce.

Wisnu Satya Putra, CEO of Feel Good Network, said the Malaysia expansion reflects increasing cross-market movement among brands in the region.

“That two-way momentum is exactly why Malaysia is a natural next step. Brands are moving between these markets, but many still lack a partner that understands both sides. We built Feel Good Network to be that partner — combining independent agility with strategic depth, so clients get faster ideas and stronger execution wherever they go,” he said.

Meanwhile, Lila said the new agency aims to help brands operate across Indonesia and Malaysia while maintaining local cultural relevance.

“I joined Feel Good Network because its philosophy deeply resonated with me. Growth should feel good—not rushed but intentional, sustainable, and inspiring for the people behind the work. That same thinking shapes Tales Asia. We see a strong opportunity to help brands move between Indonesia and Malaysia with greater cultural understanding—making them locally relevant without losing their original identity. That is the role we want to play: a cultural bridge that turns local strength into regional growth,” she stated.