Jaipur Capital takes over BurdaLuxury as Burda Media exits Southeast Asia

Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026.

The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional player in content marketing with experience in travel, luxury, and aviation sectors, will take over all BurdaLuxury staff, including the management team. The acquisition also supports Jaipur Capital’s aim to build a premium media network in Southeast Asia, combining luxury content with scalable digital platforms.

Vikas Johari, Director at Jaipur Capital, said the acquisition strengthens the firm’s premium content ecosystem across the region.

“The business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million,” Vikas said. “We look forward to further expanding the marquee brands across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.”

For Burda Media, the sale aligns with its strategy to focus on core European markets and expand investments in digital growth areas, while ensuring BurdaLuxury continues to operate under a dedicated regional owner.

Jan Wachtel, CEO of Burda Media, said, “We are delighted to announce this transaction which reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury has the right environment to continue its success story in Southeast Asia.”

He added, “We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments.”