Makati City, Philippines – Havas Red (Havas Ortega) has launched CRed, a creator marketing practice aimed at supporting brands in navigating the evolving, community-driven creator economy.
The new practice formalises the agency’s creator-focused capabilities, reflecting the growing role of influencers and online communities across the customer journey. CRed is designed to integrate with Havas Red’s existing public relations, social, influence and experiential services, offering brands a structured approach to creator collaboration.
According to the agency, CRed will provide adaptive creator strategies aligned with brand values, long-term community programmes, culturally attuned creative development, platform-specific storytelling, reputation and brand safety guidance, and measurement frameworks that combine cultural insights with business metrics.
“CRed reflects how influence truly works today — it is earned through credibility, cultural understanding, and genuine community connection,” said Jos Ortega, chairman and CEO of Havas Ortega.
“In the Philippines, where creators play an increasingly central role in shaping brand trust, CRed enables our clients to show up with greater relevance, responsibility, and cultural fluency. Our focus is on building partnerships that drive both meaningful engagement and measurable growth,” added Jos.
Moreover, the practice operates within Havas Red’s merged media model, which blends earned, social, content, experiential and data-driven storytelling.
Havas Red Philippines is part of the wider Havas Red global network spanning 23 markets, combining international resources with local market expertise.
