Tag: Havas Ortega
Manila, Philippines — For many Filipino consumers who actively shape their own health and lifestyle choices, taking care of oneself is increasingly viewed not merely as a way to live longer or appear better, but as a means to cope with daily pressures and uncertainty. This insight emerges from the latest...
Makati City, Philippines – Havas Red (Havas Ortega) has launched CRed, a creator marketing practice aimed at supporting brands in navigating the evolving, community-driven creator economy. The new practice formalises the agency’s creator-focused capabilities, reflecting the growing role of influencers...
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
Manila, Philippines – The Palawan Group of Companies has appointed Havas Ortega as its Media Agency on Record (AOR), marking a new phase in its media strategy. Celebrating 40 years of service, Palawan Group, which operates brands including Palawan Pawnshop, Palawan Express Pera Padala, and PalawanPay,...
Manila, Philippines — Safeguard amplifies its ‘Voices of Protection’ campaign by rolling out a new hygiene initiative in Marikina City, Philippines. Produced by Havas Ortega, the campaign utilises local voices to deliver handwashing reminders in public spaces, Launched on Global Handwashing Day, the...
Manila, Philippines — Havas Ortega has promoted Gian Angelo Dela Cruz to the position of creativity and experience lead and strategy director, underscoring the agency’s focus on strengthening insight-led creativity and integrated brand experiences. In his expanded role, Dela Cruz will lead the alignment...
Havas Ortega appoints Raymond “Rai” Dizon as general manager, head of business growth and experience
Manila, Philippines – Havas Ortega has appointed Raymond “Rai” Dizon as its new general manager- head of business growth and experience, as the agency continues to strengthen its leadership team and expand its integrated Village model built on creativity, data, and experience. In his new role, Dizon...
In MARKETECH APAC’s latest Agency Leadership Decoded series, Jos Ortega, chairman and CEO at Havas Ortega, shares how he leads the team towards its ambitions for people, both within and outside the agency.
Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters.
