TAT announces Tomorrowland Thailand to support event-led tourism strategy

Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December.

The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in other international locations. The Pattaya staging marks its first edition in Asia, a move that TAT said supports Thailand’s ambition to position itself as a “world class event hub destination”.

Thapanee Kiatphaibool, TAT governor, said, “The arrival of Tomorrowland in Thailand is a proud milestone for our country. It reflects strong international confidence in Thailand’s ability to host world-class experiences, while giving us a powerful platform to showcase the warmth of Thai hospitality to the world.”

The Thailand edition will adopt the overarching theme “Consciencia”, consistent with the editions in Belgium and Brazil. According to TAT, the concept reflects six core human emotions: wonder, love, anger, happiness, desire, and sadness. Programme elements include music curation, stage design, and an immersive narrative that are expected to reflect the theme.

The three-day event will feature six stages, with the Mainstage serving as the centrepiece. Other stages, including CORE and Freedom, will also be presented in Asia for the first time.

TAT said the event is expected to support tourism and visitor spending, in line with its broader event marketing strategy. 

Nat Kruthasoot, TAT deputy governor for tourism products and business, said, “Tomorrowland Thailand will drive high-value tourism, engage a new generation of global travellers and contribute to balanced, sustainable long-term economic growth.”