Honda updates iconic H-logo ahead of next-gen EV rollout

Tokyo, Japan – Honda Motor Co. Ltd. has unveiled a refreshed design of its iconic H-logo, which will serve as the new symbol for the company’s automobile business. 

First adopted in 1963 for Honda’s vehicle products and business activities, the H-mark has undergone several revisions over the decades.

The updated design retains the familiar form but now alludes to two outstretched hands — a visual expression of the company’s commitment to serving customers. Honda said the redesign accompanies the development of its next-generation electric vehicles, including the Honda 0 Series. The new emblem will begin appearing on electric and hybrid-electric models starting in 2027.

Honda stated that the design shift reflects its focus on innovation. “Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements,” the company said in the announcement.

Beyond upcoming vehicles, Honda said the new logo will also be used across other customer touchpoints, including dealerships, motorsports, and communication initiatives.