Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets.
In markets dominated by established industry giants, brand awareness alone isn’t enough. To penetrate a new region, companies need a unified brand message that is flexible enough to adapt across platforms and cultures, yet consistent enough to build trust and recognition.
Entering the Asia Pacific in 2024, global adtech ecosystem Yango Ads recognised that standing out would require boldness and authentic creativity. This case study explores how Yango Ads positioned itself as a credible, tech-forward challenger in APAC by turning its own expansion into living proof of its brand promise: “Your next point of growth.”
The challenge: Standing out in a saturated adtech landscape
With fierce competition as the backdrop, Yango Ads faced the task of building brand awareness for its newest AI-driven adtech solutions: Campaigns, Ad Network, and App Campaigns, designed to help Asian businesses unlock growth. This challenge was compounded by the diversity of its priority markets, Vietnam, Thailand, and South Korea, each with distinct languages, cultural nuances, and digital ecosystems.
A single, rigid brand narrative would not suffice. Instead, Yango Ads needed a unified message that was flexible enough to localise while remaining consistent enough to build trust across markets.
Budget and timeline constraints added further pressure. As a new market entrant, the brand had to prove its value while spending efficiently, navigating compressed launch timelines, and competing against global platforms with far deeper resources. Underpinning these challenges was a fundamental insight: Southeast Asian developers and marketers were under growing pressure to monetise their technology, yet lacked access to adtech solutions that were tailored to their realities. Existing global competitors largely relied on generic, one-size-fits-all messaging, leaving a gap for a more locally resonant conversation around growth and monetisation.
Objectives: Owning the growth conversation in APAC
Against this backdrop, Yango Ads set out to achieve three core objectives:
- Raise awareness of Yango Ads as a credible, innovative adtech player among marketing decision-makers in Vietnam, Thailand, and South Korea
- Differentiate from established competitors through an AI-powered, insight-led approach to both product and marketing execution
- Drive visibility and engagement among high-value sectors, including app publishing, travel, and tourism, while securing earned media and industry leadership
Ultimately, the ambition was to reposition Yango Ads not just as another platform, but as a strategic growth partner for brands seeking alternatives to dominant global ecosystems.
Execution: Turning the launch into a living case study
To deliver on these objectives, Yango Ads adopted a bold, insight-driven strategy that challenged category conventions. Based on in-depth market research, Yango Ads identified an opportunity to shift from the adtech norm and claimed a vibrant lime-green space — signalling freshness, agility, and growth.
This rebranding was paired with a deeper audience insight: marketers and developers across APAC were actively seeking new growth levers, from emerging channels to smarter optimisation and AI-enabled efficiencies. These insights informed the creative platform, ‘Skyscrapers of Growth’, which positioned Yango Ads as a builder of business momentum and progress.
Operationally, the campaign embodied the efficiency of Yango Ads’ own adtech solutions.
- AI-Enabled Production: An AI-assisted pipeline was deployed for video and image generation, copywriting, and asset versioning, compressing what would typically take three to four months into just one month. English creative masters were seamlessly localised into Vietnamese, Thai, and Korean, complete with voiceovers, resulting in an 89% reduction in production costs while maintaining a premium creative standard.
- AI-Driven Optimisation: Tools such as Optmyzr continuously refine targeting and creative rotation, driving performance efficiencies throughout the campaign.
The campaign was then localized based on the unique consumption habits across markets.
- “Glocal” Approach: Global platforms such as YouTube, Meta, and LinkedIn delivered scale and consistency, while local channels, including Cốc Cốc in Vietnam, LINE in Thailand, and Naver and Blind in South Korea, ensured cultural relevance and credibility.
- On-Ground Activations: Yango Ads hosted and participated in industry events across all three markets, blending paid media, owned experiences, and earned PR into a fully integrated launch programme.
Results: Scale, efficiency, and credibility delivered
The campaign delivered strong results across awareness, engagement, and efficiency. It reached 11.8 million users and generated over 51 million impressions, exceeding planned delivery by 174%. Engagement surpassed regional benchmarks, with a 0.67% click-through rate—15% higher over the campaign period—while costs improved, with CPC down 15% and CPMs dropping to as low as €0.26 in Vietnam.
Video performance was particularly strong, achieving a peak full-view rate of 95%, well above APAC norms, and contributing to a 2% year-on-year increase in conversions. Operationally, the campaign set new internal benchmarks, delivering 89% production cost savings and launching within just one month.
Earned media further extended reach, generating more than 200 articles across Vietnam and Thailand in H1 2025, alongside 17 high-profile placements in South Korea. In Vietnam, Yango Ads led its category with a 43% share of voice during the same period.
Beyond increasing visibility, Yango Ads actively collaborated with the tourism authorities, such as the Tourism Authority of Thailand and the Danang Tourism Board in Vietnam, to develop strategies that leverage adtech to unlock new revenue opportunities. These collaborations aim to drive inbound travel during off-peak periods using targeted digital campaigns and local booking platforms to attract visitors from specific markets, further supporting sustainable tourism growth.
Collectively, the campaign established Yango Ads as a credible adtech challenger in APAC. By integrating AI not only into its solutions but also into its marketing execution, the brand demonstrated innovation in action. The launch proved that technology-led efficiency can coexist with creative impact, setting a new benchmark in a region where transparency, relevance, and cost-effectiveness are increasingly decisive factors for growth.
