Nativex teams up with Netflix to expand premium streaming reach for advertisers

Singapore —  Nativex has announced a strategic partnership with Netflix that will give advertisers access to the streaming giant’s rapidly growing ad-supported service, enabling brands to reach highly engaged audiences through premium, high-attention inventory.

Under the partnership, Nativex will provide end-to-end support across strategy, planning, activation and optimisation for Netflix Ads. 

Advertisers will be able to deploy standard pre-roll and mid-roll formats alongside Pause Ads, QR-enabled creative and single-title sponsorships around popular series, films and live events, supporting full-funnel campaigns that combine brand impact with measurable outcomes.

Netflix’s ad-supported plan reaches more than 190 million monthly active viewers across priority markets and features a lighter ad load, curated ad breaks and content-driven targeting designed to maximise attention. 

According to Netflix Ads research, campaigns on the platform deliver higher active attention and stronger brand recall than many digital and TV channels, offering advertisers incremental reach as audiences continue to move away from linear television.

“Streaming has become the new prime time for our clients, and Netflix sits right at the centre of that shift,” said Cheryl Huang, partner at Nativex. 

Huang underscored, “By partnering with Netflix, we can help brands tell richer stories in a premium environment, while using Nativex’s data, creative and optimisation capabilities to turn that attention into tangible business results. This is a major step forward in our mission to connect advertisers with audiences who are truly immersed in great content.”

Through the collaboration, brands can extend reach among hard-to-access streaming audiences, leverage Netflix’s first-party and content-based targeting signals, and test interactive formats that enable more engaging and shoppable experiences. 

Netflix Ads solutions will be available immediately to Nativex advertisers across APAC, North America, Europe, Japan, South Korea, Brazil, and Australia, supported by joint teams focused on test-and-learn programmes and scalable best-practice frameworks.