Coles taps ex-McKinsey’s Tiffany Chen as general manager of Coles 360

Australia – Coles has tapped Tiffany Chen as the general manager of Coles 360 as it looks to improve its retail media offering locally.

Tiffany joins from McKinsey, where she was previously an associate partner. She brings with her deep expertise in building and scaling retail media networks, having led engagements with leading industry organisations across North America and APAC.

Moreover, Coles had also noted that Tiffany had worked closely previously with their Coles 360 team over the past twelve months.

“Her global perspective, combined with a strong understanding of Coles and the Australian retail media landscape, positions us well for the next phase of innovation,” the company said in a statement.

Coles 360 is the retail media arm of Australian supermarket chain Coles, bringing together the company’s digital, data and in-store media capabilities into a single integrated offering. 

It was formally introduced by Coles Group in October 2022 when the supermarket announced it was naming and launching its retail media business under the Coles 360 brand, positioning it to help brands connect with customers and drive growth through integrated media solutions.