Razer, BLACKPINK to launch co-branded gaming product collection

Singapore – Razer has announced a collaboration with K-pop group BLACKPINK to launch a limited‑edition collection of co‑branded gaming products.

The partnership will see the release of the BLACKPINK X Razer collection, which features gaming gear designed with performance‑focused specifications alongside a pink‑themed aesthetic associated with the group’s image. According to the announcement, the products are aimed at both gamers and fans of BLACKPINK, positioning the collection as a blend of gaming hardware and lifestyle merchandise.

In addition to the product lineup, Razer said fans can expect pop‑up fan activations tied to BLACKPINK’s upcoming World Tour <DEADLINE> Pop‑Up Store in Hong Kong.

“Gaming and music are two of the most influential forces shaping youth culture today,” said Addie Tan, global head of lifestyle division at Razer. “Our collaboration with BLACKPINK goes beyond products, it’s about creating a lifestyle that celebrates passion, performance, and individuality.”

Further details on specific products, pricing, and availability were not disclosed in the announcement.

BLACKPINK and its members have been active in a range of brand partnerships across fashion, sportswear, and lifestyle sectors. Recently, the group collaborated with fragment design to release an apparel and accessories collection tied to their DEADLINE tour. The collection included stadium jackets, hoodies, t-shirts, caps, and lifestyle items featuring co-branding and the slogan “PINK IS THE NEW BLACK.” 

In mid-2025, BLACKPINK launched a sports-inspired fashion collection in Los Angeles in collaboration with Complex LA, Fanatics, and local sports teams such as the Los Angeles Lakers and Los Angeles Dodgers, blending K-pop style with NBA and MLB aesthetics. 

Earlier pop-up events tied to BLACKPINK collaborations with Musinsa and various sports apparel brands also offered themed merchandise, including custom light stick kits and limited-edition clothing, at multiple locations in South Korea.