Cebu Pacific’s latest film showcases airline celebrating 250th million passenger milestone

Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan.

The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan returned to the Philippines on Flight 5J 814 from Singapore to Manila. Originally from Bacolod, Capaniarihan had spent 11 years abroad before returning home for the holidays.

To commemorate the airline reaching 250 million passengers, Cebu Pacific awarded Capaniarihan PHP 250,000 (approximately US$4,500) in cash and 25 complimentary round-trip flights to destinations across the Philippines, Asia, Australia, and the Middle East. Capaniarihan chose to use the flights to take her family on their first vacation together to Puerto Princesa, Palawan.

“Our story as an airline is built on the journeys of the people we fly,” said Candice Iyog, Cebu Pacific chief marketing and customer experience officer. 

“Russel’s experience reflects what matters most to our travelers—coming home, reconnecting, and making plans they’ve waited years to fulfil. For 250 million moments and counting, we’ll keep flying you home,” added Candice.

Moreover, the film highlights themes of family, sacrifice, and homecoming, and is available to view on Cebu Pacific’s official social media channels.