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In Marketing We Trust lands 7 major clients, strengthens team with new hires

by Teddy Cambosa

-

July 31, 2025

In Marketing We Trust lands 7 major clients, strengthens team with new hires

Singapore – Independent digital marketing agency In Marketing We Trust has announced a string of new business wins and key senior hires as it accelerates growth across the Asia-Pacific region and globally.

The agency has recently added seven significant clients to its roster, including ride-hailing and food delivery giant Grab, financial services group OCBC, and UK-based professional services marketplace Bark.com. It has also been appointed by TPG Telecom, covering brands such as Felix, Vodafone, and iiNet.

These new partnerships span services such as digital performance, SEO, analytics, and consulting. The agency was selected for its strength in managing complex, multi-market programs with a focus on strategy and measurable business outcomes.

“These are significant wins which span the whole of the APAC region,” says Paul Hewett, CEO of In Marketing We Trust. “We’re proud to welcome these brands into the fold – and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem. These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.”

In line with this expansion, the agency has grown its team to 84 professionals across regional hubs in Australia (Global HQ), Singapore (APAC Hub), Europe, and North America. New hires across paid media, SEO, and analytics have been brought in to strengthen delivery capabilities.

Among the latest appointments is Matthew Todd, who steps in as head of performance media. He brings with him experience from Atomic 212 and a track record in leading paid media strategies for enterprise-level brands. Todd will be responsible for overseeing media delivery globally.

The SEO team has also been bolstered with the addition of Zoe Sharry, formerly of Finder, and Ethan Wong, both of whom bring expertise in technical optimisation and content-led SEO for large-scale websites. In Marketing We Trust has also hired new data engineers and analytics strategists to meet growing demand for AI-enabled decision-making and advanced measurement frameworks.

“Winning the work is one thing – delivering on it at scale is another,” says Hewett. “We’re pleased to welcome Matt, Zoe, Ethan and the rest of our new hires into the team. They bring sharp thinking, deep experience and the kind of delivery mindset our clients value. I’ve got confidence that this team knows how to drive outcomes – not just outputs.”

With a steadily growing international client base and regional delivery hubs in place, the agency remains focused on scalable execution, performance-driven results, and long-term growth.

Related Tags Asia Pacific Leadership agency mandate In Marketing We Trust
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