Sprite cools up summer across SEA with refreshing experiences through global campaign

Singapore – Soft drink brand Sprite is cooling up the summer across Southeast Asia (SEA) through a lineup of refreshing experiences. Launching its global summer campaign across the region, Sprite is bringing its cooling activities to the Philippines, Singapore, Indonesia, and Vietnam.

Designed for Gen Zs, Sprite is rolling out music festivals and talent partnerships as part of its summer campaign, blending local flavours to its activations across the region.

In Vietnam, Sprite brings a beach festival to Da Nang, featuring live music and immersive brand zones. The ‘Sprite Summer Beach Festival’ also includes partnerships with local spicy eateries to match the soft drink. The brand zones will also be venturing to Thanh Hoa and Vung Tau.

The beach takeover also occurred in Boracay, Philippines. The ‘Sprite Summer Playhouse’ featured Filipino artists Joshua Garcia and BGYO, engaging tourists. The event allowed participants to enjoy giant slides and bungee zones, among other installations.

Meanwhile, Sprite collaborated with McDonald’s in Singapore, making it a perfect match for the McSpicy sandwich. As part of the partnership, McDonald’s also opened a McSpicy Museum at Bugis Junction for interactive experiences.

This July, Sprite is also kicking off its ‘Million Bubbles, Million Times More Refreshing’ campaign in Indonesia. While celebrating local culture, the campaign redefines what it means to stay cool and refreshed with a new film and other activities.

The summer campaign also includes real-time engagements and out-of-home advertisements across SEA.

Mark Dee, Category Director for Flavors of Coca-Cola ASEAN & South Pacific, commented, “We’re thrilled to bring the vibrant spirit of Sprite to the ASEAN and South Pacific region this summer — because we know summer isn’t just a season, it’s a feeling. Sprite is more than just a refreshment, especially when the heat hits hard. This summer, we’re levelling up with innovative experiences that celebrate the cultural pulse of summer — music, artists, and festivals that have always been core to Sprite’s DNA. All of it anchored by the crisp taste of lemon-lime to enjoy every moment.”