Global Conversations, Local Impact: Mastering Regional Communication Strategies

In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?

Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

Agenda

17 June 2025

11:00 am

-

11:20 am

SGT

Keynote Presentation: Global Conversations, Local Impact

Evolving customer communications in a hyper-connected world
Emerging channel preferences and the rise of Conversational AI in Asia
Winning in Asia: Strategies for global success

17 June 2025

11:20 am

-

12:00 pm

SGT

Panel Discussion: The Future of Customer Communication in Asia

The rise of super apps and their impact on customer engagement
How AI and automation are transforming customer interactions
Predictions for emerging communication trends in Asia

May Ling Chan

Head of Brand & Marketing Services

CelcomDigi Bhd.

Angeline Angeles

Marketing Director

GoTyme Bank

Hugh Haley

Head of Partners, APAC

Sinch

Alyaa Ramlan

Head of Social

Unifi

Fatima Baduria

Regional Journalist (Moderator)

MARKETECH APAC

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Speakers

May Ling Chan

Head of Brand & Marketing Services

CelcomDigi Bhd.

Here

No bio found.

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Angeline Angeles

Marketing Director

GoTyme Bank

Here

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies. She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch. Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

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Hugh Haley

Head of Partners, APAC

Sinch

Here

No bio found.

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Alyaa Ramlan

Head of Social

Unifi

Here

No bio found.

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Fatima Baduria

Regional Journalist (Moderator)

MARKETECH APAC

Here

No bio found.

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Partner

Sinch

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including many of the world’s largest tech companies — rely on Sinch’s Customer Communications Cloud to improve customer experience through mobile messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It’s headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO:SINCH. Learn more at sinch.com.