Global Conversations, Local Impact: Mastering Regional Communication Strategies

In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?

Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

Register

Register to request the on-demand:

By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC & Sinch. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.
Agreement(Required)
This field is for validation purposes and should be left unchanged.

Speakers

May Ling Chan

May Ling Chan

Head of Brand & Marketing Services
CelcomDigi Bhd.
Linkedin
Here

About May Ling Chan

May Ling is an experienced marketer with over ten years at the executive level and a track record of success in developing branding and marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications, and Quick Service Retail.

Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop award-winning brand and marketing communications campaigns, number-one digital products, and the first digital telco payment.

May Ling has accumulated numerous accolades throughout her career, having been recognised as CMO of the Year 2023 & 2022 (Best Telco Marketer), 2021 (Best Marketer in Retail & Promotions Marketing).

115683

Angeline Angeles

Angeline Angeles

Marketing Director
GoTyme Bank
Linkedin
Here

About Angeline Angeles

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.

She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.

Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

114356

Hugh Haley

Hugh Haley

Head of Partners, APAC
Sinch
Linkedin
Here

About Hugh Haley

Hugh is a messaging industry veteran and current Head of Partnerships for APAC at Sinch, where he helps global businesses create local impact through smart, scalable communication strategies. With two decades of experience across the messaging industry and a deep understanding of regional markets, Hugh plays a key role in driving strategic growth across Asia Pacific. Since joining Sinch in 2012, he’s held several senior commercial roles, supporting enterprise partners in navigating complex, cross-border communications.

114048

Alyaa Ramlan

Alyaa Ramlan

Head of Social
Unifi
Linkedin
Here

About Alyaa Ramlan

Alyaa is a tenacious go-getter with true grit, a social media expert with a deep understanding of digital marketing strategies and trends – with over 15 years of experience in the telco industry. Driven by insights and objectives, she is responsible for how TM group of brands (inclusive of Unifi) social media ecosystem lives on digital, all the while making industry firsts in bringing the company forward; end-to-end spectrum; from the way the company sells to the way the company engage with its customers. She is always obsessed and amazed on how human behaves on digital, and she believes that anything is possible and can be engineered from the get-go, we just have to be creative about it. Strong in public relations, media, marketing, and communication, she is also known for her strength as a social media guru, digital strategist (marketing and branding) as well as a crisis communication expert.

115664

Fatima Baduria

Fatima Baduria

Regional Journalist (Moderator)
MARKETECH APAC
Linkedin
Here

About Fatima Baduria

Fatima Baduria is a regional journalist at MARKETECH APAC, covering the latest trends in marketing and technology across the Asia-Pacific region. Staying up-to-date in data-driven marketing and digital transformation, Fatima delivers insightful content for a diverse audience of marketers and industry professionals in the region.

107517

Loading...

Share this webinar:

Related Articles

Edelman announces restructuring of firm, affecting senior leadership
Marketing APAC

Edelman announces restructuring of firm, affecting senior leadership

June 30, 2025
|
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
Marketing ANZ

Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer

June 27, 2025
|
MyDeal, which Woolworths acquired a majority stake in in 2022, has provided marketplace technology and capabilities through the Group’s Woolworths MarketPlus platform, supporting rapid gross merchandise value (GMV) growth. 
Kimihiro Takano Grey Japan appt
Marketing East Asia

Grey appoints Kimihiro Takano as managing director for Japan

June 27, 2025
|
Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore
Marketing Southeast Asia

Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore

June 27, 2025
|
Global healthcare company Novo Nordisk has launched ‘Beyond the Scale,’ a public health campaign aimed at reframing obesity and breaking the stigma that hinders treatment.
harry deje shirley Tangkilisan burson indonesia
Marketing Southeast Asia

Burson appoints Harry Deje as COO, Shirley Tangkilisan as MD in Indonesia

June 27, 2025
|
AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in new campaign
Marketing ANZ

AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in ad campaign

June 27, 2025
|
The ACCC alleges that Australian Gas Networks’ “Love Gas” advertising campaign, which ran on television, streaming services and YouTube during 2022 and 2023, contained false and misleading representations about the future of renewable gas.
iigc protect trilegal united we care influencers
Marketing South Asia

IIGC unveils ‘IIGC Protect’ to support influencers with legal and mental health resources

June 27, 2025
|
KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback
Marketing Southeast Asia

KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback

June 27, 2025
|
KFC Thailand has launched a new creative campaign to mark the comeback of its ‘Chilli Cheese’ menu items.
Gushcloud acquires Wizdeo in multi-million dollar deal to expand global creator network
Marketing Global

Gushcloud International acquires Wizdeo in multi-million dollar deal to expand global creator network

June 27, 2025
|
The acquisition will see more than 150 top-performing YouTube channels added to Gushcloud’s global roster, significantly boosting its creator base and reach.
Trust declines amongst Filipino prosumers due to misinformation: report
Marketing Southeast Asia

Trust declines amongst Filipino prosumers due to misinformation: report

June 26, 2025
|
Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.
All Speakers (1)
Marketing Featured APAC

Think global, speak local: Latest webinar to delve into strategies for regional communication success

May 30, 2025
|
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
Marketech APAC

We deliver the latest marketing news,
trends, and best practices that serve
everyone in the industry whether you’re
from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Content Pillars

Geographical Scope

The Publication

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Follow Us

Facebook Linkedin Youtube Spotify
© MARKETECH APAC. All rights reserved.