Kuala Lumpur, Malaysia – Bastiaan de Clercq has joined Domino’s Pizza Malaysia as its new president and head of marketing. Bastiaan joins the popular pizza chain following 14 years working with FrieslandCampina.
“Passionate about brand building, digital marketing, and business transformation, Bastiaan leverages technology and consumer insights to accelerate growth and innovation,” the company said.
With more than 13 years at FrieslandCampina, Bastiaan has taken on six different roles, spending the majority of his career in Asia. His professional path led him from the Netherlands to Singapore, where he oversaw extensive digital transformation initiatives across multiple markets, including Malaysia, Indonesia, and Hong Kong.
He later relocated to Malaysia, where he joined Dutch Lady to lead digital & media, drive commercial transformation, and eventually head the marketing team for all infant and children’s products.
Bastiaan’s appointment comes after Domino’s forecasted that sales in Malaysia will be affected by geopolitical issues, and are expected to be negative until the second quarter of FY25.
Earlier this year, Domino’s Malaysia announced that its former CEO Encik Shamsul Amree has signed as the pizza chain’s first franchise partner, with six store locations namely Puchong Utama, Putra Permai, Bandar Puteri Puchong, Damai Utama, OUG Parklane, and Taman Equine.
“This marks a proud moment in our history as we expand into franchising, and we are confident Encik Shamsul Amree’s leadership will continue to inspire product and service excellence,” the company stated back then.
