Shanghai, China – McCann Worldgroup China has announced that Jacqueline Wu will rejoin the agency in a dual role as president of operations for McCann Worldgroup China and CEO of Craft China, its production studio, effective immediately.
Wu previously served as managing director of Craft China, where she spent nine years building and leading the team, before transitioning to Wunderman Thompson (VML) for the past three years.
As Wu rejoins the agency, she will focus on boosting operational efficiency, driving business growth, and spearheading innovative production solutions. With a proven track record in leading and managing complex business operations, she is uniquely equipped to deliver both efficiency and innovation for the agency.
Throughout her career, Wu has worked with a diverse range of clients, from top-tier international brands to leading local enterprises. Her impressive client roster includes L’Oréal, KFC, General Motors, Coca-Cola/Sprite, Princess Cruises, J&J, Qingdao, and Richemont Group.
Speaking on her appointment, Wu stated, “The achievements of the past would not have been possible without McCann Worldgroup and Craft’s advanced management philosophy and collaboration with regional leadership. I am very much looking forward to the opportunity to work with Carter and Melissa again. They are not only my long-time colleagues but also dear friends. With their support, we can elevate McCann Worldgroup and Craft to new heights and achieve even greater success together.”
Meanwhile, Carter Chow, CEO of McCann Worldgroup Greater China, commented, “With Jacqueline’s wealth of experience, she will immediately be tasked to develop new and innovative capabilities for Craft, setting competitive industry benchmarks across all aspects of content production. At the same time, Jacqueline will lead the group’s operations team to enhance integration and operational efficiencies, leading to long-term growth for our clients.”
“China is one of our most important markets as it demands high-quality localisation, which requires tailoring not only the language but also cultural values, aesthetics, and a deep understanding of their unique digital ecosystem. This can only be achieved through strong local expertise in creative production,” added Melissa Chan, regional managing director of Craft Asia Pacific.
