Singapore – Havas Media Singapore has been appointed as the integrated media agency of record for the Singapore business of Great Eastern, a financial services provider. The agency won the media mandate after a competitive pitch process.
As the integrated media agency of record, Havas Media Singapore is responsible for developing and executing media strategies. It is also tasked to oversee planning and buying across online and offline channels to support Great Eastern’s growth.
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
“We are honoured to embark with Great Eastern on this partnership, a brand that shares our commitment to delivering meaningful impact. As we continue to invest in our digital capabilities and tools to enhance client centricity and collaboration, we look forward to elevating Great Eastern’s brand presence and supporting their mission to empower customers to Reach For Great,” Russell Lai, chief commercial officer of Havas Media Network Singapore, said.
Keith Chia, head of group brand and marketing at Great Eastern Singapore, commented, “Havas Media’s data-driven, digitally forward approach combined with their thorough understanding of our brand and business objectives assured us they were a good fit. We look forward to a fruitful collaboration as we continue to further strengthen our brand with our customers and engage the next generation of younger audiences.”
