Tag: Great Eastern
According to the company, elements of the lion symbolise leadership, ambition, and forward-looking focus, while the wordmark has been updated to reflect confidence. The tagline has also been revised to “An OCBC Company.”
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
With the Offer, OCBC intends to increase its investment in Great Eastern beyond its current stake of 88.44%, with a view to delisting the insurer from the SGX-ST.
The campaign addresses the unique pressures that Asian parents face and encourages them to embrace their imperfections.
Great Eastern has unveiled a new campaign and film featuring consumers across SEA going about the unique pursuit of their own ‘greatness’.
UPGREAT Virtual Vacay is a new virtual travel and booking platform that offers the comfort and safety of traveling from the users’ own homes.
