• Agenda
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  • Agenda
  • Speakers
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  • Partners
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What’s NEXT in Marketing: Customer Engagement in 2025

Are you ready to redefine customer engagement? Learn how modern marketing technology is transforming the game, empowering brands to deliver personalised, impactful experiences at scale!

From industry leaders across the APAC region, this webinar will showcase expert insights and future-proof strategies.

Discover how to meet evolving customer expectations, create personalised campaigns that resonate, and navigate the complexities of cross-platform engagement. Register for free to get the ON-DEMAND below!

Agenda

February 13, 2025

11:00 am

-

11:15 am

SGT

Keynote Presentation: Looking Forward: Customer Engagement Trends for 2025
Ranya-Arora

Ranya Arora

Senior Strategic Business Consultant

Braze

February 13, 2025

11:15 am

-

11:30 am

SGT

Fireside Chat: How Kanmo Group Redefines Customer Engagement and Achieve Omnichannel Excellence
  • Building Omnichannel Connections: Create seamless, consistent, and impactful customer engagement by integrating digital strategies across multiple platforms and channels.
  • Future-Proofing Customer Engagement: Fuse digital innovations to meet evolving customer expectations and staying competitive in a rapidly changing market.
Rajesh Grover

Rajesh Grover

Group Vice President – AI, Digital & Omnichannel

Kanmo Group

Fatima Baduria

Fatima Baduria

Regional Journalist (Moderator)

MARKETECH APAC

February 13, 2025

11:30 am

-

12:10 pm

SGT

Panel Discussion: Leveraging Modern Marketing Technology: Enhancing Customer Engagement through Innovation
  • Transformative Potential: Explore how modern technologies are reshaping marketing and satisfying on-demand, shifting customer expectations
  • Personalisation at Scale: Learn how advanced tools empowers brands to run targeted marketing campaigns at scale, for relevant, timely, and impactful customer interactions 
  • Cross-Platform Engagement: Unpack common hurdles and learn actionable strategies for successful implementation
Dian Paskalis

Dian Paskalis

Country Director of Growth & Regional VP Online Marketing

Cove Indonesia

Jogent Tan

Jogent Emmanuel Tan

Marketing Director

Domino’s Pizza Philippines

Caroline Woo

Caroline Wee

VP of Brand and Strategy

Loob Holding

Ranya-Arora

Ranya Arora

Senior Strategic Business Consultant

Braze

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Speakers

Ranya-Arora

Ranya Arora

Senior Strategic Business Consultant
Braze
Linkedin
Here

About Ranya Arora

A part of Braze’s Strategic Consulting team, Ranya Arora specialises in unlocking the potential of customer engagement. Her role involves collaborating with both new and established clients, crafting strategies tailored to their specific business requirements. Previously, she has worked across marketing roles in advertising, media buying and branding.

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Dian Paskalis

Dian Paskalis

Country Director of Growth & Regional VP Online Marketing
Cove Indonesia
Linkedin
Here

About Dian Paskalis

Dian is a growth & marketing expert with over 12 years of experience in performance marketing, product advisory, digital transformation, and analytics. Currently, he is working with Cove as Director of Growth and Regional VP of Online Marketing, leading for the Indonesia market and overseeing online user acquisition across Cove markets. Before Cove, Dian held leadership positions in various industries such as FMCG, e-commerce, media agency, travel & hospitality, and finance.

106542

Jogent Tan

Jogent Emmanuel Tan

Marketing Director
Domino’s Pizza Philippines
Linkedin
Here

About Jogent Emmanuel Tan

Jogent has a decade of marketing experience spanning retail, advertising, fintech, and the restaurant industry, specializing in digital, influencer, brand, and more. He currently serves as the Marketing Director at Domino’s Pizza, the world’s leading pizza chain. His strategic initiatives have consistently driven sales growth and enhanced brand visibility, showcasing his ability to deliver results in competitive markets.

106168

Rajesh Grover

Rajesh Grover

Group Vice President – AI, Digital & Omnichannel
Kanmo Group
Linkedin
Here

About Rajesh Grover

A Successful Published Author and an Entrepreneur at heart with a rich tapestry of experiences spanning more than two decades across diverse industries including Retail, Edtech, FMCG, Real Estate, Technology, Consumer Electronics, Food & Beverage, and more, Rajesh has made his mark as a seasoned professional. His journey has taken him from the heart of the Indian Subcontinent to the thriving markets of the Middle East and Southeast Asia, where he’s consistently excelled in building and leading high-performance teams.

108155

Caroline Woo

Caroline Wee

VP of Brand and Strategy
Loob Holding
Linkedin
Here

About Caroline Wee

Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing, communication and brand for leading lifestyle tea brand, Tealive globally. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the super app, followed by a role as Marketing Manager at ADA, the leading data and AI company in APAC part of the Axiata group and she held the role of Head of Marketing at foodpanda, Malaysia.

105977

Fatima Baduria

Fatima Baduria

Regional Journalist (Moderator)
MARKETECH APAC
Linkedin
Here

About Fatima Baduria

Fatima Baduria is a regional journalist at MARKETECH APAC, covering the latest trends in marketing and technology across the Asia-Pacific region. Staying up-to-date in data-driven marketing and digital transformation, Fatima delivers insightful content for a diverse audience of marketers and industry professionals in the region.

107517

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Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. The company is headquartered in New York with 10+ offices across North America, Europe and APAC.

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MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master the art of cross-platform engagement.

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