Global Conversations, Local Impact: Mastering Regional Communication Strategies

In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?

Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

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Speakers

Céline Sciortino

Céline Sciortino

Group Vice President, Brand & Marketing
FWD Group
Linkedin
Here

About Céline Sciortino

Celine leads the FWD Group’s Brand & Marketing function with a strong focus in positioning FWD as a challenger brand in the insurance category and setting out our promise to empower customers to “Celebrate living”. Under Celine’s leadership, we continuously refresh and evolve the FWD brand for future growth with deep understanding of customer insights and needs while retaining our trailblazer brand identity and values. Prior to joining FWD in May 2022 with over 20 years of experience, Celine had worked as CMO across multiple industries including automative, luxury, FMCG and fashion.

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Angeline Angeles

Angeline Angeles

Marketing Director
GoTyme Bank
Linkedin
Here

About Angeline Angeles

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.

She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.

Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

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Hugh Haley

Hugh Haley

Head of Partners, APAC
Sinch
Linkedin
Here

About Hugh Haley

Hugh is a messaging industry veteran and current Head of Partnerships for APAC at Sinch, where he helps global businesses create local impact through smart, scalable communication strategies. With two decades of experience across the messaging industry and a deep understanding of regional markets, Hugh plays a key role in driving strategic growth across Asia Pacific. Since joining Sinch in 2012, he’s held several senior commercial roles, supporting enterprise partners in navigating complex, cross-border communications.

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Fatima Baduria

Fatima Baduria

Regional Journalist (Moderator)
MARKETECH APAC
Linkedin
Here

About Fatima Baduria

Fatima Baduria is a regional journalist at MARKETECH APAC, covering the latest trends in marketing and technology across the Asia-Pacific region. Staying up-to-date in data-driven marketing and digital transformation, Fatima delivers insightful content for a diverse audience of marketers and industry professionals in the region.

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