Conversational Marketing: Connecting the CX Dots in 2023

Jia Nina

Country Marketing Head, Malaysia | BigPay

Jia Nina is the Country Marketing Head of BigPay Malaysia, marketing to over 1.5million users as BigPay remains as one of the fastest growing neobank in ASEAN.

At BigPay, she has led high impact projects that include presenting BigPay to the Malaysian Prime Minister, partnering with MOF Malaysia to digitally onboard over 2million youths, championing financial inclusion for Malaysian B40 income groups in partnership with MDEC, while building strategic partnerships with mega brands such as airasia, Shopee, and, ZALORA.

Jia holds a Bachelor of Laws (Hons) degree from Northumbria University, Newcastle, UK.

Merlvin Tan

Team Lead - APAC Sales | MessageBird

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC | Meta

As a Partner Manager, Preety enables global partners across APAC to build great business messaging experiences on WhatsApp Instagram and Messenger that help them connect with their consumers and generate positive business results. She has over 14 years of work experience in business messaging and advertising technology industries.

David Harling

Managing Director | MoneySmart Group

David has over 17 years of marketing experience across multiple online categories, both in-house and agency side. He is currently the managing director for the MoneySmart Group based in Singapore. David has also previously worked with Google and other international global brands, and has now become one of the most established marketing leaders in the region.

Raenald Renz De Jesus

Head of Marketing, Philippines | ShopBack

Rae is the Head of Marketing at ShopBack Philippines handling both growth and brand objectives. For more than 10 years in marketing and advertising, he started with accounts work at Campaigns and Grey before heading to the start-up world to Grab as its Deputy Country Marketing Head; and RedDoorz as their Country Marketing Manager. He had a stint at Huawei handling the app store, AppGallery, before moving to ShopBack last year. ShopBack’s aim is to empower Filipino shoppers in making smarter shopping choices.