India – Former Webchutney c-suite leaders – ex-CEO and ex-CCO Gautam Reghunath & PG Aditiya – has launched the new creative agency Talented.
Reghunath & Aditiya were both homegrown leaders at dentsu webchutney, and together they’ve spent a combined 20 years at the agency. In their official launch release, the duo promises to build a creative agency that returns the advertising industry’s focus back to its talent.
The duo said that they have radical ideas they believe can fundamentally alter the agency business – including employee ownership and stronger skin in the game relationships with clients.
“We want to build a workplace where what every member of the leadership & its youngest colleagues think and say about the company, are the exact same. Where our actions and policies back up our words and press releases,” the duo said.
The duo emphasised, “When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen. And at the end of all of this, we just want to do great advertising.”