Hong Kong – Asian retailer DFI Retail Group has announced the launch of a new e-commerce platform called ‘yuu to me’, which is an expansion of their existing rewards club ‘yuu rewards’.

The new platform features Hong Kong’s favourite brands and enables 4 million yuu members to easily shop online, have their order delivered and earn yuu points all in one app, highlighting DFI’s commitment to offer service, convenience and value under one platform.

Members can now order fresh produce and groceries from Wellcome and Market Place, health and beauty products from Mannings, and a selection of convenience store favourites from 7-Eleven. Over 30,000 items are available at launch, while yuu to me will also rapidly expand the number of categories and items available. 

In addition, the platform is directly connected with the e-commerce platforms of IKEA, KFC, Pizza Hut, Maxim’s Cakes and Arome Bakery, making popular homeware and ready-to-eat foods available through the all-inclusive app. 

Johnny Wong, CEO of DFI Digital, said, “The launch of yuu to me marks another important milestone in DFI Retail Group’s digital transformation journey, as we continue to enhance our O2O experience in different areas. In order to best meet our customers’ needs, we will therefore continue to expand the ‘yuuinverse’ with our trusted partners, and provide the freshest possible items with unprecedented convenience, enabling members to shop whenever and however they want.”

It has also worked closely with Wellcome, Market Place and 7-Eleven to transform over 150 physical stores into O2O shops, fully leveraging yuu partners’ local network. Dispatching from these strategic O2O shops allows yuu to me to bring the freshest possible items to people’s doors, including fresh produce, dairy, snacks, beverages, frozen foods and more. 

In select areas, customers will also enjoy a rapid one-hour delivery option on 7-Eleven, Wellcome and Market Place orders for 15 items or less, which is not only perfect for Hong Kong’s fast-paced lifestyle – it also generates the least carbon emissions as yuu to me dispatches from the closest O2O shops to ensure the shortest travelling distances possible. 

Meanwhile, Danni Peirce, CEO of yuu Rewards, commented, “We are excited to launch the next evolution of the ‘yuuniverse’ and today’s upgrade shows the endless possibilities our platform can deliver for our partners and members.”